Finding the Sweet Spot: The Natural Entrepreneur's Guide to Responsible, Sustainable, Joyful Work (Paperback)

by Dave Pollard (Author)

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Product Details

Paperback: 224 pages
Publisher: Chelsea Green (Sep 15 2008)
Language: English
ISBN-10: 1933392908
ISBN-13: 978-1933392905
Product Dimensions: 22.6 x 15 x 1.8 cm
Shipping Weight: 341 g
Average Customer Review: No customer reviews yet. Be the first.
Amazon.ca Sales Rank: #44,098 in Books (See Bestsellers in Books)
Popular in these categories:
#41 in Books > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises
#89 in Books > Business & Investing > Organizational Behavior > Workplace

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Product Description

From Publishers Weekly

Pollard, a longtime entrepreneurial advisor, distills his extensive experience into sound suggestions in this useful and much-needed book. According to the author, too many individuals hesitate in creating a business in line with their goals, skills and values out of fear or a lack of self-confidence or funds. Pollard argues that entrepreneurship need not imply stress or risk, and he coaches readers through the process of identifying their passion, choosing the right collaborators and discovering unmet needs in the marketplace. Helpful charts and exercises guide the reader in finding where their purpose, passions and gifts intersect; and bite-sized case studies of entrepreneur success studies abound and help illustrate his points. Along the way, Pollard warns against settling for work that is anything less than satisfying. The ideal job—what he calls natural enterprise or the sweet spot—is an innovative business that touches people's lives. Pollard gives an insightful overview of the entrepreneurial process, and the book itself stands testament to the success of the author's methods. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description

'Now what am I going to do?' is a question many people ask - and leave unanswered - at critical potential turning points in their careers. Perhaps you're a new graduate, but instead of lining up for a boring entry-level job at a big corporation, you wish you could start your own sustainable and responsible business. Or maybe you've been stuck in a job you hate for a few years, but you still dream of doing the thing you love and that you're actually good at. Or maybe you're a boomer and you're ready for a second career, a personal venture that will represent a total change from what you've spent most of your work life doing. Whatever your situation, this is the book to help you get started. "Finding the Sweet Spot" explains how sustainable, responsible, and joyful natural enterprises differ from most jobs, and it provides the framework for building your own natural enterprise.You'll learn how to find partners who will help make your venture successful, how to do world-class market research, how to innovate, how to build resilience into your enterprise, and how to avoid the land mines that sink so many small businesses. Most importantly, you'll learn how to find the 'sweet spot' where your gifts, your passions, and your purpose intersect.

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