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Fish!: A Remarkable Way to Boost Morale and Improve Results [Paperback]

Stephen C. Lundin
3.5 out of 5 stars  See all reviews (169 customer reviews)

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Hardcover CDN $16.79  
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Paperback, Aug. 1 2001 --  
Audio, CD, Abridged, Audiobook, Unabridged CDN $15.68  
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Book Description

Aug. 1 2001
Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day.

A powerful parable that will help you see your life and work in a new way.


It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!


FISH! is the remarkable story of what happens when Mary Jane seeks the help of these unlikely business "experts" and learns their secret: four simple practices that, when applied daily, help anyone to be more energized, effective, and fulfilled.


Filled with inspiration and timeless wisdom that will resonate with anyone in any field or career level, it's easy to see why FISH! is one of the most popular business parables of all time. People in organizations around the world use its practical lessons to improve customer service, build trust and teamwork, bolster leadership, and increase employee satisfaction. They also use the lessons to strengthen personal relationships, fulfill lifelong dreams, and realize their ambitions.


FISH! will help you discover the amazing power that is already inside you to make a positive difference-wherever you are in life.


Based on a bestselling ChartHouse training video which has been adopted by corporations including Southwest Airlines, Sprint, and Nordstrom.

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Product Details


Product Description

From Amazon

Here's another management parable that draws its lesson from an unlikely source--this time it's the fun-loving fishmongers at Seattle's Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company's troubled operations department, a group that authors Stephen Lundin, Harry Paul and John Christensen describe as a "toxic energy dump". Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don't make it so easy for Mary Jane. Instead, she's left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace. While some may find the storyline and prescriptions--such as "Choose Your Attitude", "Make Their Day" and "Be Present"--downright corny, others will find a good dose of worthwhile motivational management techniques. If you loved Who Moved My Cheese? then you'll find much to like here. And don't worry about Mary Jane and kids. Fish! has a happy ending for everyone. --Harry C Edwards --This text refers to an out of print or unavailable edition of this title.

Review

This is one fish story that doesn't exaggerate. It shows you how changing your attitude lets you enjoy your work and your life. Hook into it, it's quite a catch! Spencer Johnson, author of Who Moved My Cheese? I recommend their book to anyone, on any level, who wants to make a difference at work. Hyrum Smith, co-chairman Franklin Covey Co. The story of the world famous Pike Place Fish market is fantastic. But this book is not just about selling fish; it's a love story that can happen in your organisation too. Ken Blanchard, from the Foreword --This text refers to an alternate Paperback edition.

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It was a wet, cold, dark, dreary, dismal Monday in Seattle, inside and out. Read the first page
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Customer Reviews

Most helpful customer reviews
3 of 3 people found the following review helpful
Format:Hardcover
FISH is written in a parable (short story using fictional characters) format, reminiscent of the style apparent in the classic, bestseller The One Minute Manager. The goal of the FISH Philosophy is to learn how to boost morale and improve operational results in a business organization. As the authors put it "Enclosed are the keys to creating an innovative and accountable work environment where a playful, attentive, and engaging attitude leads to more energy, enthusiasm, productivity, and creativity."
The four key points of the philosophy are:
• Play - have fun and create energy at home or at the office.
• Make their day - how can you engage fellow employees, customers and make each other's day?
• Be Present - How can you make sure you are fully available and aware during conversations with people? It is about create a greater sense of intimacy between individuals.
• Choose Your Attitude - Each day you choose how you are going to act or which "side of the bed" you wake up on. The choice is yours and, the way you act, affects others.
In my opinion, this business parable, like the rest of them, is great and horrible at the same time.
It is a great read for the following reasons:
1. It is a quick read. I read it in about 2 - 2.5 hours and I am a fairly slow reader.
2. The book is able to illustrate one point extremely effectively. For example, in this book they show how workers attitudes can impact a setting and how many of us don't understand how our attitude impacts our work setting and quality of life.
3. These are the kinds of books that employees will read as they are 100-150 pages in length and easy to read so a massive investment of time and energy isn't required by employees.
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5 of 6 people found the following review helpful
1.0 out of 5 stars Always Smell Your Fish Before You Buy July 12 2004
Format:Hardcover
This book was given to me as part of a Fish seminar conducted by my company. The book must be addressed on three different levels: as a story, as a philosophy, and as a business book. The story is about a woman who takes over a failing department in her company, finds the inmates are running the asylum, learns some pearls of wisdom from some local fishmongers, teaches the employees the philosophy, and ends up with a successful department. The preceding explanation is only slightly shorter than the book itself, which contains so much white-space that it could easily be halved, and repeats so often that it could easily be halved again. As bad as the story and writing are, the philosophy underlying the Fish idea is even worse. It is essentially a hedonistic philosophy - that what employees really need to perform well is enough fun at work. The problem is that all jobs and careers involve a certain amount of tedium. Everone must "pay their dues." Too often the people complaining the loudest are those that refuse to deal with tedium as a fact of life. As a business book it fails as so many business books do because the ultimate goal of the book is not to attract a reader, but to convince corporations to buy a whole suite of products and services: the books, videotapes, fun fish things, decorations. Avoid this book, read Drucker instead.
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1.0 out of 5 stars Horrible read. May 22 2013
By TheDawg
Format:Kindle Edition|Verified Purchase
Sometimes people have to get a little angry and become non-accepting of work environments to facilitate change. Book seems to promote too much acceptance over change.
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4.0 out of 5 stars An easy read with good pointers April 28 2013
Format:Hardcover|Verified Purchase
FISH! is an easy read about how to improve morale in the workplace. I used it as a monthly reading book for our HR team. It was meant to be a fun refresher to remind the team of what is important and how to achieve it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars AMAZING April 27 2004
By A Customer
Format:Hardcover
A fanstatic book with great Ideas! This paired with Maynard Rolston's "Time Management is an Oxymoron" can do so much for a business. "Fish" can help you develop a huge sense of urgency for you and your co-workers, and "Time Management is an Oxymoron" takes hours out of busy work. By Incorporating ideas from both, your business will be at 110% in a very short time.
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3.0 out of 5 stars Would rather be fishing July 8 2004
By A Customer
Format:Hardcover
This book reminded me of a story about cheese. The ideas make sense, but the story is childish and doesn't provide an action plan. I recommend reading Rat Race Relaxer: Your Potential & The Maze of Life instead.
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1.0 out of 5 stars Insipid Garbage July 1 2004
By D.B.
Format:Hardcover
I was unfortunate enough to have been made to read this utter, banal trash. This 'book' is yet another in the endless deluge of 'management' aids. Being a manager myself I was extremely disappointed as this book offers no new insight or any hints to great management secrets. Once one gets past the countelss pages of fluff, the underlying moral is simple...your job is what you make of it. If you have a positive attitude and outlook, your job will be enjoyable. If you think your job is boring and menial then it will be just that. These are basic common sense ideals that any capable manager should already be instilling on its employees. If you are a manager and are unfamiliar with these concepts then you are obviously either ill-trained or completely inexperienced and should not be a manager in the first place.
My true rating would be NO STARS, but the lowest possible was one star.
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3.0 out of 5 stars Simple yet true June 17 2004
Format:Hardcover
While the ideas seem to be relevent the story behind it is boring and cheesy. But what can you expect from a parable book? I think it is basically the same book that has been writen a hundred times before. I hear the movie is better, but I don't feel I wasted an hour of my life on a completely pointless book. I think the ideas of choosing an attitude and focusing on your customer can help anyone out in any kind of business. But did it need to be packaged in a $14 book?
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