Mendoza's introduction explains how he began photographing a community garden tended by his wife, finding that the zero incremental cost of digital exposures made it painless to experiment. The resulting book of images has a consistent style and æsthetic that kind of grew on me. I must confess that I find most flower photography saccharine to the point of nausea. Mendoza's work is different. The flowers are all photographed from ground level--i.e. from below--with relatively short focal lengths. All are lit with flash, most about a half stop to a stop "hotter" than the sky behind them. The resulting images are almost disorienting, sort of a "Land of the Giants" perspective where the occasional passing bumble bee looks the size of a beagle. Some of the flowers are clearly past their prime, others immaculate. The level of well-lit detail demonstrates how bizarre many plants are when you really study them closely.
As a physical object the book is impressive for its dimensions, 12.2 x17.6". The fifty plates are therefore large enough to have serious impact; the color and detail really hit the eye. Some care has obviously been taken in laying out the images; the color palette and tonality of facing pages harmonize perfectly.
Well worth it if you like flowers; a completely different take on the subject from the typical studio close-ups done by Barbara Bordnick or Joyce Tenneson.