The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices. Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
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"The best 'How To' focus groups book on the market." -- Jay Rayburn Adoption Reply Card 20090501 "The appearance of this timely new edition is likely to prove useful to a wide spectrum of potential users, including educators and students as well as researchers, planners, and evaluators in diverse fields of governmental operations, healthcare administration, education, and nonprofit organization management. Krueger and Casey have successfully provided users across many fields with exactly what the title describes: a practical guide for applied research." -- Robert G. Brunger The Canadian Journal of Program Evaluation 20100104
About the Author
Richard Krueger, Ph.D., is a professor emeritus and senior fellow at the University of Minnesota. He spent 25 years with the University of Minnesota Extension Service serving as evaluation leader. Now he teaches qualitative research methods and program evaluation at the University of Minnesota. Although trained as a quantitative researcher, he was drawn to qualitative research. He has spent the last 30 years learning about, practicing, and teaching focus group interviewing. Mary Anne Casey, Ph.D., is a consultant to government agencies and nonprofit organizations. She helps them design and conduct individual and group interviews as a way of listening to their employees and customers. The information is typically used to plan and evaluate programs. She has previously worked with the Kellogg Foundation, the University of Minnesota, and the State of Minnesota.
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1 of 1 people found the following review helpful
Format:Plastic Comb
Krueger's book on focus groups has been by far the most useful guide in terms of the step-by-step approach used. Everything from concise budgeting techniques to handling those "difficult" participants are outlined neatly and in a straight-forward fashion. The appendices after each chapter are also really helpful especially for beginner researchers such as myself. I borrowed this book from the library for a summer marketing research job and it was all I needed for the focus group portion. Recommended to me by my marketing prof, I in turn highly recommend it!
By Sergei
Format:Plastic Comb
It's a book describing very well each stepts for to have a professional focus group. The authors of this book know very well the process a focus group. Most people believe than to have a focus group it is a very simple process. After to have reading this book, I understood than having a professional focus group than we have a process and a procedural to follow. Great investment.
Serge
Serge
By A Customer
Format:Plastic Comb
This is simply an excellent guide to conducting focus groups. The text is highly approachable. Ideas are easy to apply in practice. I've conducted focus groups basically using this book to guide the whole process, with great results. Thanks.
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4.2 out of 5 stars
Most recent customer reviews
5.0 out of 5 stars
Wow, Surprisingly Good....
If you are looking for a solid foundation in conducting focus groups, this is your book. From initial planning to post group interview analysis, it provides a fantastic and... Read more
Published on April 14 2003 by Robert G. Barnwell
5.0 out of 5 stars
Focus groups
This was a wonderful guide for conducting focus groups for beginners. The book is easy to read and understand. Read more
Published on Feb 24 2002 by "denap"
4.0 out of 5 stars
User friendly - not research friendly
This book contains a great deal of information about conducting focus groups and is very easy to use; however, the format is far too simplistic. Read more
Published on Sep 19 2000
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