- Hardcover: 214 pages
- Publisher: Telos Pr; New edition edition (December 1980)
- Language: English
- ISBN-10: 0914386239
- ISBN-13: 978-0914386230
- Product Dimensions: 21.6 x 14 x 2 cm
- Shipping Weight: 249 g
- Amazon Bestsellers Rank: #1,933,637 in Books (See Top 100 in Books)
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Product Details |
Product Description
Book Description
Having been sought in the sphere of economic production for too long, according to Jean Baudrillard, the mainspring of modern society must be located in the sphere of consumption and of the cultural system in general. As with artistic, intellectual, and scientific production, culture is immediately produced as sign and as exchange value. Hence, in modern society consumption defines the stages where the commodity is immediately produced as sign, and signs as commodities.
This collection of essays attempts an analysis of the sign form in the same way that Marx's critique of political economy sought an analysis of the commodity form: as the commodity is at the same time both exchange value and use value, the sign is both signifier and signified. Thus, it necessitates an analysis on two levels, with the author confronting all of the conceptual obstacles of semiology in order to provide the same radical critique that Marx developed of classical political economy.
This collection of essays attempts an analysis of the sign form in the same way that Marx's critique of political economy sought an analysis of the commodity form: as the commodity is at the same time both exchange value and use value, the sign is both signifier and signified. Thus, it necessitates an analysis on two levels, with the author confronting all of the conceptual obstacles of semiology in order to provide the same radical critique that Marx developed of classical political economy.
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1.0 out of 5 stars (1 customer review)
2 of 22 people found the following review helpful
1.0 out of 5 stars
use-value?, Nov 4 2010
By G. Belcastro - Published on Amazon.com
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This review is from: For a Critique of the Political Economy of the Sign (Paperback)
Nice hypothesis to mangle Marxian theory of use/exchange value into the semiotics of signifier/signified sign equivelance, but it's this kind of rubbish that allowed the ridiculous terminologies of postmodernism to get a foothold in the bastion of tertiary education.A nice laugh for those who know better.
A red herring for those who don't.
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