boy did they miss the mark with this. I understand that the attempt is to popularize the beauty and usefulness of mathematics, and instill this notion that it goes beyond the tediousness of Calculus and Linear Algebra that comes to mind when the average person thinks of math. But to pump me up with the usefulness of fractals to deal with the real world where apparently "old" math fails and then show me ... SWEATERS designed by mathematicians... Really, you want mathematicians to take this seriously because of some truly hideous sweaters? To be fair, it does suggest REAL applications, though without driving home the point (we're told fractals should be looked at when measuring the coast of Britain, but not exactly how explicitly that helps). And the patronizing, "tree is a fractal" example, SHUT UP!