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A Framework for Marketing Management, First Canadian Edition

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A Framework for Marketing Management, First Canadian Edition [Paperback]

Philip R Kotler (Author), Kevin Lane Keller (Author), Peggy H. Cunningham (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product Details

Paperback: 337 pages
Publisher: Pearson Education Canada; 1 edition (Nov 10 2007)
Language: English
ISBN-10: 0131213458
ISBN-13: 978-0131213456
Product Dimensions: 25.1 x 20.1 x 1.3 cm
Shipping Weight: 590 g

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Bestsellers Rank: #77,157 in Books (See Top 100 in Books)

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Product Description

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.

From the Back Cover

Discover the Essential Theories and Practices of Successful Marketing Management!

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices.

Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.

Special features of A Framework for Marketing Management, Canadian Edition:

Streamlined coverage that provides a wealth of information in one concise volume.

Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective.

Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today’s fast-paced marketing world.

Visit www.pearsoned.ca for more information on this exciting text as well as other learning resources from Pearson Education Canada.

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5.0 out of 5 stars Great Book!, Dec 26 2011

Bruce W. Williams "White Eagle" (Calgary, Canada) - See all my reviews
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This review is from: A Framework for Marketing Management, First Canadian Edition (Paperback)

This is a fantastic book that covers all of the basics of marketing. It could go into more detail about VOC (Voice of the Customer) in my opinion as this is an important funnel into the marketing process.

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5.0 out of 5 stars Excellent marketing overview for Canadian business students, May 6 2011

paulpmp - See all my reviews

This review is from: A Framework for Marketing Management, First Canadian Edition (Paperback)

This is a comprehensive overview of marketing from a Canadian perspective, easy reading covering wide range of relevant topics. I would recommend this for any serious business student looking for a quick high level understanding of current concepts and topics.

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