- Paperback: 363 pages
- Publisher: Prentice Hall; 2 edition (Nov 1 2002)
- Language: English
- ISBN-10: 0131001175
- ISBN-13: 978-0131001176
- Product Dimensions: 23.1 x 18.5 x 1.3 cm
- Shipping Weight: 544 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
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Amazon Bestsellers Rank:
#1,190,148 in Books (See Top 100 in Books)
- #59 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Product Management
- #59 in Books > Business & Investing > Marketing & Sales > Marketing > Product Management
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling book, Marketing Management. A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing—and its relationship with the consumer.
Book Info
Guides the reader toward proficiency in navigating the Internet marketing world, showing the reader how the Internet lets marketers make quick adjustments to market conditions, lower costs, and build relationships. Offers insight into permission-based marketing. DLC: Marketing-Management.
--This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
5.0 out of 5 stars
Compact, authoritative guide to marketing management,
By Marian Burk Wood (www.woodwriters.com) - See all my reviews
This review is from: Framework for Marketing Management, A (Paperback)
From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec.
5.0 out of 5 stars
A very good marketing book...,
By
This review is from: Framework for Marketing Management, A (Paperback)
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
3.8 out of 5 stars (18 customer reviews) 7 of 8 people found the following review helpful:
5.0 out of 5 stars
A very good marketing book...,
By K. Nygard - Published on Amazon.com
This review is from: Framework for Marketing Management, A (Paperback)
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
What a waste of money,
By Satya Shodhak "Truth Seeker" - Published on Amazon.com
This review is from: Framework for Marketing Management, A (Paperback)
My teacher during MBA did her PhD under Kotler. So she was kind of under the gun to make us use this book. Granted that Kotler is condidered a god of marketing. But the book is too overpriced for the content, I would recommed buying only used copies that sell for less than $10
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Easy to follow,
By RAP - Published on Amazon.com
This review is from: Framework for Marketing Management, A (Paperback)
It has good review material, with clear concepts. I decided to keep it for future references.
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