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Framework for Marketing Management
 
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Framework for Marketing Management [Paperback]

Philip Kotler , Kevin Lane Keller

List Price: CDN$ 128.20
Price: CDN$ 121.79 & this item ships for FREE with Super Saver Shipping. Details
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Framework for Marketing Management Framework for Marketing Management
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Product Description

Product Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.


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Amazon.com: 4.2 out of 5 stars (6 customer reviews)

1 of 1 people found the following review helpful:
4.0 out of 5 stars Decent book - required for MBA marketing course, May 11 2010
By B. Bates - Published on Amazon.com
This review is from: Framework for Marketing Management (Paperback)
This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to.

It covers a wide range of marketing management topics that are applicable to real world business.

Having said that, it doesn't cover everything you'll need to know. The MBA course required 2 other textbooks to fill in the blanks missing from this one.

0 of 1 people found the following review helpful:
3.0 out of 5 stars Book was useful!, Dec 7 2009
By A. Edwards - Published on Amazon.com
This review is from: Framework for Marketing Management (Paperback)
The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned

0 of 2 people found the following review helpful:
5.0 out of 5 stars Great service, Feb 7 2009
By D. Schwartz - Published on Amazon.com
This review is from: Framework for Marketing Management (Paperback)
The book came really quickly and in slightly better condition than I was expecting. Thanks!
 Go to Amazon.com to see all 6 reviews  4.2 out of 5 stars 

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