- Paperback: 384 pages
- Publisher: Prentice Hall; 3 edition (April 28 2006)
- Language: English
- ISBN-10: 0131452584
- ISBN-13: 978-0131452589
- Product Dimensions: 23.1 x 18.8 x 1.8 cm
- Shipping Weight: 567 g
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Amazon Bestsellers Rank:
#336,007 in Books (See Top 100 in Books)
- #17 in Books > Business & Investing > Marketing & Sales > Marketing > Product Management
- #17 in Books > Professional & Technical > Business Management > Marketing & Sales > Marketing > Product Management
- #36 in Books > Business & Investing > Marketing & Sales > Sales & Selling > Management
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.2 out of 5 stars (6 customer reviews)
2 of 2 people found the following review helpful
4.0 out of 5 stars
Decent book - required for MBA marketing course, May 11 2010
By B. Bates - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Framework for Marketing Management (Paperback)
This book was a required text for an MBA course I'm taking - and was the primary book out of three required texts. It turned about to be a pretty good marketing reference book that I'll hold on to.It covers a wide range of marketing management topics that are applicable to real world business.
Having said that, it doesn't cover everything you'll need to know. The MBA course required 2 other textbooks to fill in the blanks missing from this one.
2 of 5 people found the following review helpful
3.0 out of 5 stars
Marketing Text Book, Sep 30 2008
By Richard L. Ennis - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Framework for Marketing Management (Paperback)
This is a textbook I am using for a graduate marketing class. I would say it is an average textbook.
0 of 2 people found the following review helpful
3.0 out of 5 stars
Book was useful!, Dec 7 2009
By A. Edwards - Published on Amazon.com
This review is from: Framework for Marketing Management (Paperback)
The book was good and useful as I expected. The cover looks lots of usage and worn off but in general the book fulfilled the job for my class. It arrived in the time the seller mentioned
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