Framework for Marketing Management [Paperback]

Philip Kotler (Author), Kevin Keller (Author)

Price:	CDN$ 139.95 & this item ships for FREE with Super Saver Shipping. Details
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In Stock.
Ships from and sold by Amazon.ca. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want it delivered Monday, May 28? Choose One-Day Shipping at checkout.

Frequently Bought Together

Product Details

Paperback: 360 pages
Publisher: Prentice Hall; 5 edition (Mar 3 2011)
Language: English
ISBN-10: 0132539306
ISBN-13: 978-0132539302
Product Dimensions: 19.4 x 1.2 x 22.7 cm
Shipping Weight: 499 g
Amazon Bestsellers Rank: #85,048 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

Product Description

Book Description

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

What Other Items Do Customers Buy After Viewing This Item?

Marketing Management by Philip Kotler Hardcover

CDN$ 230.19

A Framework for Marketing Management, First Canadian Edition by Philip R Kotler Paperback
5.0 out of 5 stars (2)

CDN$ 126.81

› Explore similar items

Customer Reviews

There are no customer reviews yet on Amazon.ca

5 star:		(0)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Share your experience with this product with others

Create your own review

Most Helpful Customer Reviews on Amazon.com ^(beta)

Amazon.com: 3.0 out of 5 stars (5 customer reviews)

2 of 2 people found the following review helpful

2.0 out of 5 stars Hard to Read, Jan 2 2012

By MBA Student - Published on Amazon.com

Amazon Verified Purchase(What's this?)

This book is boring and hard to read. It was the text for my marketing class. With all the great marketing books out there, i wondered why he picked this one? Not a good book.

5.0 out of 5 stars Easy to read and informative!, April 20 2012

By Butterfly - Published on Amazon.com

Amazon Verified Purchase(What's this?)

This review is from: Framework for Marketing Management (Paperback)

I really like this book. It is easy to read and detailed enough. My professor recommended this book for class discussion and I am getting a participation score of 100%, so I am knowledgeable and happy! If you are interested in learning about marketing, this book is worth purchasing.

3.0 out of 5 stars Great Option, if you don't have to cite, April 12 2012

By William R. Fetters "icetnet" - Published on Amazon.com

Amazon Verified Purchase(What's this?)

Great option for classroom use, except the Kindle version refuses to give you page numbers. The school will not take quotes with Kindle locations. This is wasted money if you have to do citations.

› Go to Amazon.com to see all 5 reviews 3.0 out of 5 stars