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Free (Hardcover)

by Chris Anderson (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

List Price:	CDN$ 34.99
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Long Tail, The, Revised And Updated by Chris Anderson
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Outliers: The Story of Success by Malcolm Gladwell
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Product Details

Hardcover: 288 pages
Publisher: Hyperion (Jun 28 2009)
Language: English
ISBN-10: 1401322905
ISBN-13: 978-1401322908
Product Dimensions: 23.4 x 16.3 x 2.5 cm
Shipping Weight: 522 g

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.ca Sales Rank: #11,743 in Books (See Bestsellers in Books)

Popular in these categories:

#6 in	Books > Nonfiction > Economics > Money & Monetary Policy
#9 in	Books > Business & Investing > Economics > Money & Monetary Policy
#9 in	Books > Professional & Technical > Accounting & Finance > Economics > Money & Monetary Policy

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	76% buy the item featured on this page: Free 5.0 out of 5 stars (2) CDN$ 22.04
	8% buy Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. 4.7 out of 5 stars (3) CDN$ 20.78
	8% buy Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust CDN$ 18.87
	5% buy Long Tail, The, Revised And Updated 5.0 out of 5 stars (1) CDN$ 12.59

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Surprisingly engaging, Oct 30 2009

By	David Wood (Victoria BC Canada) - See all my reviews (REAL NAME)

I am considering offering a new product online and have been considering offering it free. I had hoped Chris's book would add a bit of insight into the whole marketing approach and help me define the reasons behind doing so.

What I discovered in the book was an insightful history of the concept of free and how that linked to today's trends. He makes a good argument for free being inevitable in the Internet when what one is "selling" is content rather than physical products because the marginal cost soon drops to near zero. He calls this too cheap to meter and if the volume is up then it makes sense.

What he now does that really captured my interest and proved tremendously helpful is give a number of specific instances where free can be applied and detailed examples of those applications. He explains that "buy one and get the second one free" is not really free and people understand it is just a 50% sale. He provides the rationale for there being two markets - free and everything else.

He provides a lot of specific examples and recommendations and I found myself making notes as I went along.

For instance, I'm writing this commentary and I'm doing it for free. On the other hand he introduces the concept of reputation, sense of helping, etc. that Wikipedia and other forms of "free" web content can rely on. He makes you think.

For a fascinating and well-written read or as a beginner's introduction to web marketing, I can certainly recommend this book.

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0 of 5 people found the following review helpful:

5.0 out of 5 stars Great Read!!!, Aug 13 2009