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Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design Paperback – Aug 27 2010


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"Offers fascinating insight into the bigger picture of how events are assembled, a great sense of where video fits into the corporate event designer's vision, and the perception fo the role of the video crew in the event design world."--EventDVLive

"Written in a conversational tone, this guide offers an overview of the corporate event-design industry and gives many on-the-job tips and advice usually only found in training or internships. Information is presented in the same order experienced by an intern in a small event-design agency or production company. Coverage encompasses technical aspects such as rigging, video and projection, audio, and speaker support, as well as team and planning issues such as design processes, fire marshal approval, and drafting software. The guide also covers developing a design palette, corporate versus theatrical approaches to scenic design, scenic materials and construction, and how to present the design. The book is illustrated with color photos. The guide can be used by new designers, by theatrical designers and producers transitioning to corporate event planning, and by members of the corporate event planning committee. Halsey is an event producer and production manager."--SciTech Book News

From the Back Cover

While many books have been written discussing the strategies and approaches to successful Corporate Event Production, only the Freelancer's Guide to Corporate Event Design offers a fundamental overview of the industry previously left to on-the-job training and mentoring. Complemented by full color illustrations and diagrams, this book covers the information required to jump start a career in event planning and design, including:

*Details on scenic design and production aspects of corporate live events, including venue selection, seating, rigging, lighting, audio, and video

*Insights on tips, tricks, industry standards, and common mistakes that will build and train a production team prepared for just about anything

*Environmentally friendly "green" suggestions, and more

Whether you are theatrical designer looking for a steady paycheck, a freelance producer transitioning to live events, or a member of a corporate event planning committee, this book will teach you the essential technologies and processes needed to design a successful event of any size.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Amazon.com: 17 reviews
4 of 4 people found the following review helpful
Excellent Dec 6 2010
By Daniel G. Lebryk - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product
This book does an amazing job covering the production aspects of medium to large corporate events. This is the ideal book for anyone involved in events for over seventy five people to under a thousand. The book is overkill for smaller meetings and simply cannot cover enough detailed ground for the huge stadium type events.

This book is geared toward the design professional, someone already in the business or giving serious consideration to a job in this field. It does a fabulous job of telling the reader exactly what they should do. The author is an expert in the design field, I have worked with many internal and external designers; and every shred of advice this author gives is what the best of the best have done for my events.

The irony of this book, every event planner or person approving an event budget should read this book. It is extremely difficult to convince the person managing the budget that they should spend significant money on this aspect of the event. This book does an outstanding job at explaining exactly what you get for the money spent on design. Mostly the budget minded are thinking about catering, venue, awards, and travel costs - never thinking about the production costs of the event.

There are two things that must happen at a meeting or event, the presentation has to be seen and heard. Everything Troy Halsey describes in this book is related to those two critical aspects. The unfortunate part of event planning, if the job is done right, it looks effortless and easy to do, and rarely are there thank yous. If the job is done poorly, the job looks difficult, and there are frequently complaints. Essentially, there are not big wins except personal satisfaction that the job was done well.

I was a customer to this profession for around twenty years. I've run many large events, mostly with internal groups that produce and design our events. I've also run tons of medium sized meetings at hotels and other venues. If this book had been around when I started, oh the mistakes I would have avoided. The school of hard knocks has taught me that Mr. Halsey is right on the money with this book.

The book hits a critical phase of any corporate event, once the event theme, topic, duration, head count, catering, and possibly venue have been determined, this book kicks in. He focuses on making sure that the event is seen and heard. Most details are covered, from sight lines, staging, color, audio, design, and construction. He wraps up the guidebook with excellent advice on how to present the final design for the event. The book does not try to create experts in any of these fields, but a person that is well rounded enough to understand the critical points of each area. For example, he describes the critical parts of audio, the kinds of speakers and placement, the types of microphones and placement, the reflectivity of the room; but he leaves the specifics to an audio engineer. The reader learns just enough to make sure the audio engineer is doing a good job.

Mr. Halsey is writes in a direct telling style. He has a lot of experience in this field, and does not suggest things or tell stories; he writes from knowledge. I enjoyed his writing style, it was easy to read and I was able to learn from the book.

This is an outstanding volume for the intended audience - people working in this field.
4 of 4 people found the following review helpful
Very Very Helpful Oct. 25 2010
By Rebecca B. - Published on Amazon.com
Format: Paperback Verified Purchase
I was given a copy of this wonderful book by one of my event vendors. I quickly ordered a few more copies for co-workers. This has to be the best event design book available and I feel like it was written for me personally. I have been hiring companies to produce my events for over a decade and have picked up a lot of lingo along the way. But this book finally explains the why and how for my events. Excellent excellent resource for event planners. And I think my vendors and I will be speaking the same language now. That is if I can memorize everything in the book. I highly recommend this book!
2 of 2 people found the following review helpful
Extremely Helpful and a Great Gift for Clients Oct. 18 2010
By William - Published on Amazon.com
Format: Paperback
I have to say, I own a lot of event design books. But this is the first that walks you through the entire industry. So many books only focus on the meeting agenda, marketing, etc. This one teaches the basics of lighting, sound, video, and then delves into design...both scenic...like stage sets...and environment.

I can tell this is the author's first book, but honestly...I like the writing style. Very straight forward, professional, but a hint of humor. I have bought a few copies for clients and they really respond well to it. One client event said, "Finally...I know what I am paying for!"....not sure how I should take that, but I think it says a lot for the book. Nice work Mr. Halsey - thanks for providing a handbook for the industry.
2 of 2 people found the following review helpful
Corporate Events for Dummies Sept. 27 2010
By Steve Alford - Published on Amazon.com
Format: Paperback
This is the most comprehensive guide to the corporate events industry I've seen in my thirty-five years in the business. Both newcomers and seasoned professionals will find this book invaluable. The title, "Freelancer's Guide to Corporate Event Design," is a little misleading. The subtitle, "From Technology Fundamentals to Scenic and Environmental Design," is actually more descriptive. I might have named it "Corporate Events for Dummies," but nonetheless, it's a welcome addition to my library. Use it as a reference and/or share it with associates that may be entering the profession.
1 of 1 people found the following review helpful
Event design technology, scenic and envronmental design Dec 14 2010
By Russ Emrick - Published on Amazon.com
Format: Paperback Vine Customer Review of Free Product
Outstanding book that covers all of the aspects of the design, planning and creation of the physical staging of corporate events. The author is a scenic designer and that is what the book is about: venues, staging, lighting, technology, materials and construction. It is not about corporate event planning or the much broader idea that "event design" implies.

The Freelancer's Guide to Corporate Event Design is a marvelous illustrated and detailed book on creating the perfect environment for a corporate event - from finding the right venue to building the perfect stage including all of the needs of speakers, visitors and participants. Anyone involved in creating the physical spaces for trade shows, corporate events, and other important meeting spaces should get this book. It is the single best reference on the subject. Nothing is missed: seating, color palettes, environmental design, rigging, on and on.

The subtitle "From Technology Fundamentals to Scenic and Environmental Design" is more accurate than the title itself "Freelancer's Guide to Corporate Event Design." Don't expect information about event planning or topics outside the scope of venue creation (including finding the perfect location). I expected more from the title (reason for only 4 stars). However what the book covers is fantastic.

The technical information is amazing. It is complete, detailed, accurate and well illustrated. I've been at many expensive events that looked beautiful but just didn't "work." Whether it was the faulty sound system, poor lighting or video recordings that were unusable it seems that technical failures often mare even the best looking events.

Most important this isn't a dense read full of technical jargon. This book is fun to read and look at. Every principle is illustrated. This is the kind of reference book that won't stay on the shelf but will accompny you on every project. Even if you just supervise a project or want to communicate what you want your event to look get this book. I think I'll give a copy before I let anyone design a project for me again. Great book.


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