First of all, apologies for having to write this as a "kid." This whole online marketing community is inbred though and the anonymity by doing so is the only way to really be honest. As one person already mentioned, all the 5-star reviews are from insiders who are on Joel's payroll (via his affiliate program or a place on the show) and have something to gain by saying nice things. Do these guys think we're stupid?
Jaime has a light writing style, which makes the book very easy to read. Unfortunately, what she spends the majority of her time talking about is the "gossip" element of the show. It reads like a conversation in her head. Wonderful if you're a fan of People Magazine or Perez Hilton, but this is supposed to be a marketing book and I expected a bit more content in that area. There is certainly some good stuff within the book, but the specific content about quitting your job is given over 6 pages at the end, in an appendix.
But Jaime has VERY LITTLE CREDIBILITY when it comes to giving advice for how people can quit their jobs. She was on an online based reality show, walked away with cash in hand, and then quit. She was at that job for five years before that. Do you think she would have walked out otherwise?
But I like Jaime and I hope to see more from her. She certainly has skills in the copywriting and organization areas. She could easily make a career out of being a support person for these guys, organizing big products and teleclasses. Or maybe, in the future, she'll do something big on her own. I don't currently see her as the expert she markets herself as. Joel's just given her the keys for a couple of weeks. He'll be on to his next product soon and will take the keys with him, so time will tell.
Bottom line - this book is a success because of Joel and all his affiliates. He's the puppet master here.
It's easy to quit a job. The hard part is staying in that situation. Only time will tell for Jaime. And that's why it's too early to come out with a book about quitting your job. It's like me going on a cruise ship for a week and writing a book on how anybody can sail around the world.
WIth that said, the book is great for people who are looking to get into the mind of the average newbie. If you're looking to develop products in that market, you'll find it very helpful. It's also helpful, to some extent, to see how Joel ran things on Next Internet Millionaire.
I'm giving this book 3-stars because watching the process of how this (and the other Next Internet Millionaire) projects has been worth that. It was brilliant for him to pick two people to do major launches at the end and you can bet money that we'll be hearing from the people who didn't make it so far, with Joel helping out and taking a piece of the action.