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"This superb book will make all previous studies in popular culture moot. Swirski demonstrates that in cultures there are no brows whatsoever. This book must be owned by all libraries and cultural studies scholars." Ray B. Browne, author of The Guide to U.S. Popular Culture "I would rank this book among the top five in popular culture studies." Gary Hoppenstand, editor of The Journal of Popular Culture and Popular Fiction: An Anthology