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Fruits [Vinyl Bound]

Shoichi Aoki
4.6 out of 5 stars  See all reviews (48 customer reviews)
List Price: CDN$ 45.00
Price: CDN$ 28.22 & FREE Shipping. Details
You Save: CDN$ 16.78 (37%)
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Book Description

Jan. 6 2001 Photographie
If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki's book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Gar+ºons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men's silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent

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From Amazon

If you ever wondered where the catwalk got its claws, then the portraits gathered in photographer Shoichi Aoki's book Fruits, from the streets of Harajuku in Tokyo, point the way to an extraordinarily imaginative and invariably stunning glut of mongrel fashion heists. A best-of collection from the fanzine of the same name, and published for the first time outside Japan, Fruits keeps its style clean: front-on, razor-sharp images, ranging from the deadpan to the manic, of the sharpest collages of sartorial influence that, usually, little money can buy. From off the peg to off the wall, kitsch to bitch, each person bears a combination and philosophy as distinctive as DNA. All shades of aesthetic are raided, with exquisite, scrupulous attention to detail. Punk is a favorite, as is, appropriately, Vivienne Westwood, alongside Milk and Jean-Paul Gaultier, and the occasional Comme des Garçons. Many of the outfits, though, are second-hand or self-assembly, such as a skirt drooping petals of men's silk ties, Wa-mono, when tradition Japanese clothes are topped with, say, an authentic bowler hat, EGL (elegant gothic Lolita), and a swathe of tartans, pinks, and turquoises. The most malleable feature, unsurprisingly, is hair, with dreadlocks, mohicans, back-combing, and crops dyed an irradiated spectrum. While the eye is drawn, obediently, to the mannequins, the background is often worth a look, either for the vending machines against which a number are shot, or the ubiquitous Gap store and bags, a constant reminder of the global mass market.

One enterprising man wears a genuine British paperboy's delivery bag, and, to pick but one profile, Princess, 18, is trying to be a doll and is currently preoccupied with body organs. Mmm. All the subjects are asked the source of their clothes, as well as their "point of fashion" and "current obsession." The scope for sociopsychological discussion is vast, particularly with the preponderance of infantilization, through dolls, bonnets, pop socks, and Barbie, but this is a joyous documentation of the innovative, celebrating the inspirational polytheism of street fashion, captured with provocative, political zeal. Best let the street cats prowl. --David Vincent

Review

"... a funny, funky look at Tokyo's street fashion ... Guaranteed to give you that happy-all-over feeling." Elle " ... fascinating ... inventive" i-D " ... will delight all dedicated followers of fashion." Glamour 'teen styles ... which have to be seen to be believed.' Daily Telegraph 'frivolous and fun. ...street photography at its finest. Compelling, addictive and original.' Far Easter Economic Review

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Customer Reviews

Most helpful customer reviews
5.0 out of 5 stars Get this book even if you are "normal" Oct. 31 2002
By maxxpwr
Format:Vinyl Bound
I am not an extreme dresser. One look in my closet will reveal a scale of solid earth tones. Pick any two items and there's a 90% chance they'll match. I look to GQ, Maxim, FHM and Stuff for fashion guidance.
Even so, I am absolutely in love with this book. I don't buy into that "dare to be different and question the establishment" BS. Those are excuses used by teenagers with personality issues. Simply put, these Japanese teens are using outfits to practice their creativity. It allows them to deal with the confusion, frustration, and feelings of omnipotence associated with the teenage years of development and expend all that energy. This is what's so engrossing about this book: youthful energy and creativity in every outfit. It is easy to draw humor from the oddity of this book and shake ones head in disbelief. But that would be missing the point of the exercise. Although some outfits are sure to draw ridicule, others are mesmerizing beautiful. Against the shimmering backdrop of busy Japanese city streets, each picture offers layers of depth that a reader can truely spend some time exploring.
I am not changing my dressing habbits anytime soon. They will find a cure for Jerry's Kids before I wear platform shoes. In the meantime this book has been allotted a semi-permanent spot on my coffee table where it will draw the attention of anyone who dares to sits down on my beige sofa.
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5.0 out of 5 stars Fruits March 23 2004
Format:Vinyl Bound
This book rocks the crazy street styles. Great source for design for anime or comic book characters.
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5.0 out of 5 stars Beautiful Jan. 28 2004
Format:Vinyl Bound
This book is really great. These Japanese folks have the most interesting and eccentric sense of style, and I'm so glad that someone thought to capture it and make a book of it.
Aoki also includes (when available) the brands that each person is wearing, which is helpful if you're planning on developing a style similar to that of the subjects.
This book is very colorful and fun to marvel at.
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5.0 out of 5 stars delicious fruits Dec 25 2003
By ioana1
Format:Vinyl Bound
Ah to be young and colourful again!
This book is absolutely delicious! No unnecessary commentary, just pages after pages of full-length colourful pictures of the fashion fruits on the streets of tokyo. It is liberating to see these kids go wild with color. Something happened on the streets of Japan that gave them the permission to scream out their individuality, and their sense of humour and joy of life jumps out from the pages of this book. They are adorable, and funny, and rebelious without being offensive, and kooky, and free, colourful, sweet, innocent, sensual, alive ... and the book doesn't preach anything, doesn't try to explain, just acts as silent observer.
Excellent!
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5.0 out of 5 stars Eye candy eye candy eye candy!!! Nov. 7 2003
Format:Vinyl Bound
What else can I say but every time I look at this book I see something new. The outfits are crazy, beautiful, colorful, amazing. It's a great coffee table book. If you like fashion at all you will love this book, and even if you're not into fashion, you will very likely still enjoy perusing through it.
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5.0 out of 5 stars Art in motion Aug. 20 2003
By C Merry
Format:Vinyl Bound
...
I love the colors and textures and looks they combine. What makes me happiest about this book is the couples. I like to think of them planing their funky wardrobe, calling, texting, sifiting through stores and closets and the original FRUiTS zines and meeting each other and smiling as they check out what their friend has put together and visa versa. SO many jeans and t-shirts on the street today, comfortable yeah but its safe. All the pretty details from hair ribbons to hats and all the velvets and cottons and tweeds in between are wonderful to pour over. Its also artistically pleasing when you want to see colors collide and patterns mix. All those combos make you smile for different reasons. And even if you want to stay safe in un-eye popping outfits you get a real escape looking at these happy people. Its also nice that these really look like fun OUTFITS not costumes- you know this isn't some Halloween parade somewhere. Some of them are very comfortable looking some look painful! But they are never uninteresting. Combine this book with TOKYO A Certain Style and you feel like you have a great view on these people's lives- where they come from where they live, how they express themselves in fashion that looks like something everyone can have if they can stand the stares :) What a great book- even if you aren't into fashion its a great human view- we are walking this planet and have our bodies to give something to the view of others and these people want to give a lot more than just another person walking by- and since we'd be arrested walking around naked.... You want to say THANKS for the fun :)
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5.0 out of 5 stars I can't put this book down June 30 2003
By Eryn
Format:Vinyl Bound
I carry this book with me all the time. I love looking at the photos whenever I feel like it. The clothing and people themselves are so colorful and creative. It's a mixture of designer fashions [often customized], hair dye, light-up jewelry, skirts, huge platform boots, homemade clothing and accessories, striped socks, and crazy purses. Every picture has a person or couple with their own style. Some of the same people are even in photos more than once. Each page has a small bio with the person's name and age, the clothing brands worn, and a 'point of fashion'.
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5.0 out of 5 stars kawaiiiiiiiiiiiiii June 25 2003
Format:Vinyl Bound
this is one of the few books i own that i would call a treasure. it's filled with original fashion that is definately a far cry from what you see walking on the streets, of say, NYC or any place claiming to be a city of high fashion. the book is filled with adorable people in there that inspire you to be creative and beautiful, without losing your own sense of style. what's great is that the guys get in on the fun too, donning clothing that american boiz would never wear(check out the sailor boy). fruits is even more special because it captures the styles that barely make an appearance in harajuku or shinjuku anymore, and if you're a mana fan like me, dresses from moi-meme-moitie get a page, along with other EGL fashion.
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Most recent customer reviews
1.0 out of 5 stars Fruits is a Fraud
Fruits purports to be photos of people picked at random from the streets based on their unusual outfits. In my opinion, all the subjects are models, dressed by a designer. Read more
Published on April 20 2004 by R. Porter
4.0 out of 5 stars A Japanese Tradition - really
This book is just the tip of the iceberg and an unintentional statement about being Japanese. If you wander around Tokyo you will see at every level just how well dressed Japanese... Read more
Published on May 29 2003 by D. Johnson
4.0 out of 5 stars Crystal clear pictures of absolute eye-candy
I am in the same age category as the people who are photographed here (16-22) and I find myself so impressed with their daring and creative imagination, so mature at so young an... Read more
Published on March 17 2003 by Jeanine
5.0 out of 5 stars Watch out Barbie
Inspiring, Hypnotic, Beautiful, Hyper, Physco, Loveable, Radiating, Ever~changing, Japanese fashion
Published on March 4 2003 by Moko-chan
4.0 out of 5 stars fascinating and fun!
This book is such a thrill to flip through. at first glance it's a chaotic riot of color; your eyes are swamped with wild accessories and unlikely combinations. Read more
Published on Feb. 8 2003 by Shannon
5.0 out of 5 stars Wow! This is insane!
First of all, this is not a fashion book. Fashion has rules and boundaries. The way these Japanese teens dress is far too wild and random to be considered fashion. Read more
Published on Jan. 17 2003 by "windcoyote"
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