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  • Fujifilm Finepix Z90 14.2 MP Digital Camera (Blue)
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Fujifilm Finepix Z90 14.2 MP Digital Camera (Blue)

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  • 14 Mega-Pixel Digital Camera with 3.0-Inch Touchscreen LCD
  • 5x Optical Zoom (28-140mm), Tracking Auto-Focus
  • Face Detection, LCD Screen Auto-Brightness Control
  • 720p HD Movie Mode, Facebook/YouTube Upload
  • Uses SD/SDHC/SDXC cards, NP-45A Li-Ion battery included

Product Details

  • Product Dimensions: 9.5 x 2 x 5.7 cm ; 132 g
  • Shipping Weight: 408 g
  • Batteries 1 Lithium ion batteries required. (included)
  • Item model number: 16125864
  • ASIN: B004HO58LG
  • Date first available at June 13 2011
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: #99,423 in Electronics (See Top 100 in Electronics)
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Product Description Product Description

Stand out from the crowd with the stylish and cool Fujifilm Z90! The FinePix Z90 offers a high resolution 3.0-inch Touchscreen LCD with finger touch controls. lt also features YouTube/Facebook tagging of photos in camera for quick and easy posting of your Photos.

From the Manufacturer


The FinePix Z90 digital camera is the latest addition to Fujifilm's sleek and stylish range of Z-series compact cameras, and features a large 3-inch resistive touch-screen LCD, a 14-megapixel CCD sensor, with a FUJINON 5x wide angle refractive optical zoom lens (28mm equivalent) for added range and flexibility. The FinePix Z90's impressive features also include one-touch 720p HD movie capture, an intuitive Dual Direction GUI that allows for easy navigating, and "tap and shoot" capabilities for images and videos. The Z90 also has tagging with automatic upload functions to YouTube and Facebook.

Fujifilm FinePix Z90 Highlights

Chic Design
The FinePix Z90 features a slim metal chassis and a chic horizontal sliding lens barrier that makes it ultra-portable. It is available in a choice of five stylish colors: matte black, red, blue, pink and purple.

Fujifilm FinePix Z90

Easy Web Uploads
Sharing photos online has become an everyday activity for many people, so Fujifilm includes the Facebook/YouTube Automatic Upload feature that makes for quicker and easier modes of posting photos/videos on social networking sites. This feature allows users to identify and tag a photo for Facebook or YouTube upload. Once the camera is connected to a PC and MyFinePix Studio software is launched, all marked photos or movies will upload directly to Facebook or YouTube at the press of a button.

HD Capability
With 720p HD movie capture, the FinePix Z90 captures vivid images that can be played back in beautiful detail on your HDTV. In addition, the FinePix Z90's one-touch movie button makes it simple to create your own movie clips, with sequential capture, letting you start and stop in a single movie clip. The Movie Edit feature allows users to add personalized finishing touches to footage with in-camera editing, and the camera also lets users add special effects to their photos including color tones, contrasts and brightness changes, Diagonal Crop, Collage and Face Mosaic. With the optional HD Player accessory kit, with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.
Fujifilm FinePix Z90
Fujifilm FinePix Z90

Additional Features
  • Tap and Shoot: Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.
  • Digital Image Stabilization: Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
  • Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene-type and shooting conditions and optimizes the camera settings accordingly.
  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix Z90 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
  • i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.
  • Motion Panorama Mode: Automatically stitches up to three shots to create a panoramic picture
  • Playback Capabilities: Offers a variety of playback features for easy and immediate sharing such as the widescreen LCD in HD, slide show, sort, edit and search features, plus Dual Image Display that splits the screen in various ways to view multiple images at once.

Customer Questions & Answers

Customer Reviews

3.3 out of 5 stars
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Most helpful customer reviews

By Jackie on Nov. 26 2012
Verified Purchase
It is a Christmas gift, so it hasn't been used yet, but the product looks good and came quick so I'm sure it will be liked
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je suis tres contente de mon achat. je me cherchais une camera pour mon voyage dans le sud et celle-ci etais parfaite pour moi. bonne qualite de photo. je l'adore avec son look plus cool!!!
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2 of 4 people found the following review helpful By momo on Jan. 3 2012
this camera was a huge disappointment. picture quality was very poor for pictures taken more than two or three feet away. Have returned hope to replace it with a better quality camera
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Most Helpful Customer Reviews on (beta) 118 reviews
138 of 140 people found the following review helpful
Good pocket camera June 9 2011
By Doug Hibbard - Published on
Vine Customer Review of Free Product
Fujifilm's FinePix Z90 is, obviously, a digital camera. I won't replay the statistics for you, since they are listed in the product description. Here are the highpoints of my experience with this camera:

1. The FinePix uses a rechargeable battery which is included. The drawback here is that you must charge the battery before the first use of the camera. If it used normal batteries, you could pop them in and move on. However, rechargeable keeps the waste down, and ordering your camera to arrive a day or two before you need it will give you plenty of time. Initial charge actually took a little under 2 hours. The charger is included. You can purchase an additional battery if you like.

2. Battery life: I have taken this camera along on a couple of short family day-trips and taken somewhere between 20-30 pictures each trip. Between that and taking pictures just to take pictures, I've taken well over a hundred pictures. So far, the battery has held up just fine and not needed recharged. This includes after sitting around and not being used at all for a couple of days. Let's face it: with a camera, you want it to work when you pick it up. This one does pretty well.

3. Picture quality: I am not much of a photographer, but I can tell lousy, blurry pictures when I see them. So far, I'm not seeing any with my FinePix. The image stabilization seems to work well, the flash fills nicely, and the "Auto" setting has kept the quality consistent indoors and out.

4. Controlling the camera with a touchscreen: this has been difficult to adjust to doing, but I'm getting used to it. I don't know of a touchscreen control that I've ever been truly happy with, however this one is good enough.

5. Included software: I used the included software a little bit, but not a lot. I wasn't impressed and found the free software I've been using to be just fine. This is partly because I prefer to eject the card from the camera and use the card reader on the computer. I didn't bother learning the new software and just continue to use what I've been using.

The other reason I chose to not bother with the included software is what I would deem my one major complaint with this camera: the USB docking cord. It's not a mini-USB or a micro-USB. It's shaped just a little different. This means using the included software for import requires keeping one more cord on my desktop or handy. Too much trouble---I'm already too good at collecting clutter. I'm not sure there was a technical reason not to make the cord match existing cords, but it doesn't.

6. Time to shoot: this is my favorite thing about this camera. I pick it up, snap the cover down, and take a picture. My wife has an Olympus that takes slightly better pictures, has a better zoom, and a better video feature. But if our son is up to something cute and silly, I can get two pictures taken before she can take one, and that can be all the difference.

7. One fun feature: I thought this was fun, but you might find it stupid. The camera can be set to take two quick pictures with one push. One with flash, one without. So, in those situations where you don't know if you need the flash, you don't have to repose or re-snap. It's done.

This is a definite step-up from my daughter's entry-level camera, but obviously you can't expect it to be as amazing as cameras that run into the hundreds and thousands. For me, a dad trying to capture memories here and there, it's a good fit.
45 of 48 people found the following review helpful
A versatile and tough little take-along camera June 10 2011
By Jeddy 3 - Published on
Vine Customer Review of Free Product
This is my second Fuji camera. (My first was a sturdy sandproof/waterproof model, the XP, which has served me very well at the beach and on boats.)

I'm mostly a Canon gal myself, and I have to say the Fuji interface takes a little getting used to. After poking around for 15 minutes, pressing buttons and exploring menus, I think you'll find this camera pretty intuitive. In many ways, the menus are easier to navigate than Canon's. That's a good thing, because the enclosed instructions are sparse (though a full set is included in .pdf form on the enclosed CD).

This camera won my favor before I even used it because of the delightful "form factor" -- it's pretty, it's colorful, it's compact, it's pleasant to handle, and the sliding front panel promises sturdy protection from the hazards of my jeans pocket (where I habitually keep my compact cameras).

So how are the pictures? Mostly the same as those taken by my other subcompacts. I gave the camera a workout in bright sun, shade, fluorescent light, incandescent light, and very low light. The scene settings work quite well and the Auto setting does a good job of selecting exposure and ISO. You could just set it on "Auto," leave it there, and never worry about it again if you're not a fan of fiddling with cameras.

There were a few ways in which I thought this camera was inferior to my Canon subcompacts, though. First -- the Auto White Balance setting wasn't quite as accurate as on my Canons. Second -- the lens lets in less light, causing more grain in very dark scenes. The Canons excel at capturing very low-light shots with minimal blur and grain. Finally, the lens is not as much to my liking. All subcompact cameras have a wide-angle lens that tends to create a fisheye effect, but it was slightly more marked in this camera than in my Canons. That means more distortion, but it also means it's easier to photograph groups or any wide scene.

But there's a lot to like, too. The 14MP image size, though it may seem a waste of memory, is actually a real blessing in situations where you need to crop a shot for printing, or make enlargements. You can shoot great-looking widescreen HD video. And unlike my Canons, which have a delicate cover for their lens and a thin finish that dings really easily, this camera has a tough exoskeleton to keep it safe.

One note -- the reviewer who said you can put the battery in backwards was right. The trick to getting it in the right orientation is to align the orange stripe on the battery with the orange tab that holds in the battery.

The Fuji Finepix Z85 is a great choice if you need a reasonably-priced, tough, attractive and versatile camera for vacation snapshots, party photos, Facebook postings, and the like. It's an excellent compromise between image quality, features, size, and portability. And it's really important to have at least one camera that's sturdy, small, and easy to take along. Because, as they say, "The camera you have with you always takes better pictures than the camera at home in the closet."
20 of 20 people found the following review helpful
some cool features, but many problems June 20 2011
By Silea - Published on
Vine Customer Review of Free Product
First, the good:
I love that the lens cover slidey-thing is also the power switch. There's no itty bitty little round button to push. You never have to worry that you've left the camera on after you cover the lens and toss it in your bag. Sure, you can't look at the pictures you've already taken while also keeping the lens covered, but that's hardly a major issue.

I also love that the touch-screen allowed them to get rid of almost all the buttons. There's the button to take a picture, the button to start or stop video recording, and a button to switch from picture mode to review mode, and another button to switch back. That's it. Four buttons. Five, if you count the zoom dial as a button. Compare that to any camera with similar features.

And, well, most of the time it takes pretty good pictures. You get about 600 at the highest quality settings on a 4-gig card (or twelve whole minutes of HD video), so you don't need to shell out the big bucks for a giant SD card just to make it so you'll always run out of battery before you run out of memory.

Then, the middling:
This camera uses a different USB cord than every other camera i have, or have had in the past. I liked that i, until now, only needed one cable on my desk, regardless of whether i was transferring pictures from my dSLR, my old canon point-and-shoot, or my camcorder. Now, alas, i have two.

The battery looks cheap. It works fine, but again, unlike every other camera i have or have had, Fuji didn't bother putting the battery in a solid plastic case, so it's this odd, shiny white plastic thing instead. Maybe it shaved a dollar off the price, but i'd never be comfortable tossing this battery in a bag without putting it in some sort of hard container (though i do admit, i rarely carry my batteries outside of their camera).

And, alas, the bad:
The picture quality is not consistent. Pictures are very washed-out on overcast days, which makes this camera useless outdoors about ten months out of the year up here in the Pacific Northwest. Even with the flash, indoor pictures are pretty shoddy unless the environment is ridiculously well-lit. So for sunny days in the park, you'll get crystal-clear images with brilliant color. The rest of the time, well, good luck.

The touch-screen isn't very responsive, especially the menu button in the lower left corner.

The set-up options are arranged oddly. To turn off all the chintzy sound effects, you have to go to each one individually, there's no global 'sound off' option. Since you only get a quick-start guide in the box, unless you print out the full user manual from the internet, you'll be doing a lot of clicking through every single set-up option to find what you want.

Images shown on the touch-screen are low quality, and often orange-shifted. When i first used this camera, i thought all of the pictures (even the sunny outdoors ones) were going to be terrible, because every time i reviewed them on the camera, they looked like smudgy orange-tinted old cell phone pictures. Once i uploaded them onto my computer, many of them were just fine.

The camera is very slow to adjust the focus if you change the zoom in HD video mode. Sometimes it doesn't adjust at all. So if you use this camera for videos, keep your finger clear of the zoom dial, or you'll end up with a lot of High-Def fuzzy blurs.

If you just want a camera to take quick pictures in well-lighted situations, this camera will do just fine. For people who are intimidated by all the buttons and such on modern cameras, this camera will be great. The slide-cover on the front will be much easier for older people to handle than the tiny itty bitty little power buttons on most little cameras. But for anyone with a moderate grip on the state of modern technology and fingers nimble enough to handle a few small buttons, stay clear of this camera.


More bad: after endless frustration trying to hit the buttons on the touch screen (i have pretty small fingers, and never have trouble on other touch-screen devices), i found the 'calibrate' option buried in the menu. It takes you to the calibrate mode, where little X shapes appear on the screen, and you try to touch them. On most devices, this means the device will 'learn' if you have a systematic bias - if when you think you're hitting the X, you're always a little off to the right, the device will 'learn' that and adjust accordingly. This camera? Hah. If you miss the X, it tells you to try again. The Calibrate option isn't for calibrating the camera, it's for calibrating the user. Honestly, this is so stupid that i wouldn't believe it if I hadn't experienced it myself.
75 of 90 people found the following review helpful
Great outdoors, sucks indoors!! April 20 2011
By Sandra in Tx - Published on
I just purchased this camera about 2 weeks ago. The last camera I had was a Kodak and I had that one for over 2 years until this past March I dropped it and the exterior zoom lens got stuck and no longer works which is why I had to buy a new one.
There are several specs that got my attention with this camera such as: interior zoom lens (broke 2 camera from zoom lens), touch screen, slim size and it starts up pretty fast, 3 inch screen.
Reasons I will be returning this camera: I just came home from watching my son's 5th grade class perform and was excited to upload them so that I could email to family and friends. As I was going through the pictures I was just saddened to see how poorly the pictures came out. Now let me say that I have had cameras for many years so I know my way around a camera and settings. That being said I made sure it was set up for indoor use and optional flash and what not. I compared this brand new camera pictures to my 2 year old Kodak camera pictures and the difference is soo big that I have NO other choice than to return and start all over again. As mentioned above, I was eager thinking I found just what I needed for a good price that will take good pictures. I was proven wrong.
After returning this camera tonight, I will be looking into Kodak, Sony or Samsung... I should have listened to my husband!!
Works decent outdoors but a $50 camera does too. The indoor pics were just NO GOOD!! Might be good for someone who is starting out with a camera but for someone like myself who enjoys taking pictures of family events and whatnot, it just didn't stand up to the test.
Hope this review helps others....
10 of 10 people found the following review helpful
Good Pocket Camera But 1 Major Flaw Jan. 5 2012
By Lexie - Published on
Alright guys, so I got this camera (in red) for Christmas 2011. I've taken a few pictures with it and am loving the image quality. Not the best quality but for a cheap point and shoot pocket camera it's better than I expected it to be. I've recorded 2 videos with it, 1 in SD to test the standard quality as well as in HD (just earlier today) to test the quality of high def. Now I must say for a cheap camera the video quality is awesome. There is one major drawback that I must address about this camera that I'll get to later. I'm loving the touch screen of this camera though its responsiveness isn't always there. The options for taking pictures is good if you want to take advantage of the touch screen ( I haven't done so yet and probably won't but it's nice to have) and take pictures using the screen. One drawback is that it is high gloss on the body, so if you plan to use this camera often expect it to be a fingerprint magnet.

Now to get to the major flaw.

I put in a Class 4 4 GB SD card from my previous camera. It only records 12 minutes of HD video and 30 minutes of standard video. Now I thought being a class 4 that that was the issue on the recording being so minimal on top of it being a 14 megapixel camera. I tried adjusting the settings and it does nothing for the recording limit, so I figured then it was because it was a class 4. I then ordered 2 days ago on Amazon a 16GB Class 10 (yes major upgrade in class) SD card with Free 2 day shipping with prime. I thought it's 4 times the size and it's 2 and a half times the speed so this must do the trick. *buzzer* Boy was I wrong. I put in the SD card today to find out it had the same recording limit as before (12 minutes HD and 30 minutes SD). I'm now pissed off and don't know what else to do except write a review giving my honest thoughts in hopes that someone can help me out. My honest opinion all in all is that it's a good camera but sucks in that it doesn't record a lot of video.

If anyone else has had this came issue for video recording let me know. Also let me know if you found a way around this problem.

Fugifilm you guys have both a happy and pissed off customer with this camera.


Okay so I read the manual. Come to find out you can't record video longer than 2 gigs per recording. Which is a major major flaw. If you're going to have a video recorder on the camera, why not let it record one recording based on the size of the memory card? Like I said before, Fugifilm has both a happy and pissed off customer with this camera. But knowing this information lets me know that this camera is to be used for images instead of video and images. I'm glad I found out this information. I thank my uncle for looking into it instead of buying another memory card.