Like a collection of college graphic design projects, this book is a mixed, and ultimately useless, bag of tricks. Good design incorporates novelty as an element, but novelty is not the ultimate goal of design. Many of these book ideas are witty and applicable to modern printing processes. Most are simply gimmicks that are as functional as DuChamps' urinal -- singular artworks that stimulate thought, but are in no way real books. It's mostly more of the useless crap taught in art schools that has to be unlearned on real jobs, and is hideously expensive to produce on any commercial level. Book design is a big, complicated, fascinating topic, and this book contains some interesting pieces, surrounded by a lot of conceptual hogwash that will only ever be seen in collections like this, not as real books in a store.