Larson/Jensen Fundamental Accounting Principles is the market leader in Accounting Principles due to its continual and successful focus on innovation. This includes innovation in market-driven development, innovation in the student-centred content and pedagogy, and innovation in technology. Larson/Jensen benefits from a superior market-driven research and development process and it continues to build on the core strengths that have made it a market leader—presenting accounting principles in a clear, comprehensive, and technically accurate text that has been developed in accordance with evolving market needs. Always focused on the needs of students, the new edition is updated to include reference to IFRS standards. It continues to emphasize student success and critical thinking—preparing students to succeed in both the accounting principles course and in their future careers. Larson/Jensen also provides students and instructors with a wealth and variety of accurate and flexible problem material.
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