- Paperback: 288 pages
- Publisher: McGraw-Hill; 1 edition (Aug 1 1992)
- Language: English
- ISBN-10: 0070189285
- ISBN-13: 978-0070189287
- Product Dimensions: 23.4 x 18.7 x 2 cm
- Shipping Weight: 499 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: #1,723,662 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
| |||||||||||||||
|
There is a newer edition of this item:
|
Product Details |
Product Description
Book Description
This hands-on operations manual remedies the funding crisis by showing nonprofit professionals and volunteers how to design and run successful fundraising campaigns for their organizations. Combines sound, cost-effective strategies for building better organizational, management, sales, and marketing practice along with insider tips for training solicitors, cultivating donors, and organizing small and large gift drives that capture the emotions and imaginations of potential supporters. Sample letters, scripts, invitations, pledge cards, acknowledgement letters, press releases, budgets, grant proposals, and action checklists guide readers every step of the way toward fundraising success.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
5.0 out of 5 stars
A complete fund-raising guide,
By Janet Billstone (Bradenton, Florida) - See all my reviews
This review is from: Fundraising (Paperback)
What is best about the book is that it digs into the multitude of steps necessary to prepare for a successful campaign. When I first read the Table of Contents I was somewhat overwhelmed with the idea that so many things had to take place before actually asking for substantial contributions to our nonprofit. We were used to running a few special events and receiving just as few dollars from them. But using the clearly written text as a guide enabled us to expand our thinking and implement a process that led to significantly increased donations this year. The book was a great investment.
5.0 out of 5 stars
This book presents a fantastic plan for campaigns,
By wjr7861@garnet.acns.fsu.edu (Tallahassee, Florida) - See all my reviews
This review is from: Fundraising (Paperback)
I used this book almost exclusively as a reference for a capital campaign at a community college foundation. The fundraising plan outlined in the text is very good, and can be followed almost verbatim. I found that the pointers offered were very applicable to the funding plan, that is, they were specific enough to be meaningful, yet broad enough to be adapted to any fundraising situation. This book is probably most useful for those considering a capital campaign, and an especially good reference for those who are embarking on their very first campaign. The text ranks among one of the most practically applicable I have ever read.
5.0 out of 5 stars
The Bible of Fundraising,
By A Customer
This review is from: Fundraising (Paperback)
I was so tired of trying to wade through dense books on fundraising and marketing. This book lays it out clearly and simply. Fundraising is common sense--so is this book. Should be read by anyone launching an annual and capital campaign.
Share your thoughts with other customers: Create your own review
Want to see more reviews on this item?
|
|
Listmania!
Look for similar items by category
- Books > Business & Investing > Management & Leadership > Management
- Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital
- Books > Nonfiction > Current Events > Poverty > Social Services & Welfare
- Books > Professional & Technical > Business Management > Management & Leadership > Management
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
