Fundraising Management: Analysis, Planning and Practice [Paperback]

Elaine Jay (Author), Adrian Sargeant (Author)

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Product Details

Paperback: 368 pages
Publisher: Routledge; 1 edition (April 8 2004)
Language: English
ISBN-10: 0415317029
ISBN-13: 978-0415317023
Product Dimensions: 24.5 x 17.6 x 1.8 cm
Shipping Weight: 739 g
Amazon Bestsellers Rank: #903,246 in Books (See Top 100 in Books)

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Review

'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC

Product Description

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

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Front Cover | Copyright | Table of Contents | Excerpt | Index