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Fundraising Management: Analysis, Planning and Practice [Paperback]

Elaine Jay , Adrian Sargeant

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Table of Contents

1. The History and Development of Fundraising PracticePart 1: The Fundraising Planning Process2. Fundraising Planning: The Fundraising Audit 3. Marketing Research for Fundraising 4. Strategic Planning: The Fundraising PlanPart 2: Fundraising From Individuals5. Understanding Giving 6. Donor Recruitment 7. Donor Development 8. Major Gift Fundraising 9. Planned and Legacy Giving 10. Community FundraisingPart 3: Corporate/Trust Fundraising11. Corporate Fundraising 12. Trust/Foundation Fundraising 13. Branding and Campaign IntegrationPart 4: Critical Issues in Fundraising14. The Rise of New Electronic Channels 15. Outsourcing - Agency/Consultancy Support 16. Benchmarking and Metrics 17. Legal and Ethical Aspects of Fundraising Management

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