- Paperback: 204 pages
- Publisher: Development Resource Center (July 1997)
- Language: English
- ISBN-10: 0965716104
- ISBN-13: 978-0965716109
- Product Dimensions: 26.9 x 20.6 x 1.5 cm
- Shipping Weight: 590 g
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Product Details |
Product Description
From Booklist
The suggestions offered by most fund-raising strategists can often not be utilized by smaller organizations with limited financial and personnel resources. Henley and Hodiak together have more than 50 years of experience in marketing, public relations, and nonprofit management. With this thorough and well-organized guide, they target the "one-person shop," stressing the need for smaller organizations to be selective in setting priorities. They show how to get others involved by taking advantage of volunteers, interns, and well-placed board members and offer up hundreds of useful tips. Always with an eye to cost-effectiveness and savings, the authors detail how to identify potential donors, utilize technology, put together a strategic plan, garner publicity, solicit major gifts, and acknowledge and recognize donors. Highly recommended not only for library collections but also for librarians. David Rouse
From the Author
We have purposely designed a "how-to" resource that provides hundreds of ideas to help nonprofit managers to raise more money in cost-effective ways. Additionally, managers will learn many new ideas for cost-effective public relations, including techniques for donors, volunteers, community partners, and other key constituencies.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2.0 out of 5 stars (1 customer review)
1 of 1 people found the following review helpful
2.0 out of 5 stars
Not what I expected, Oct 22 2010
By Bob - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: Fundraising Marketing in One (Paperback)
I expected this to be low-cost, low-effort fundraising methods that would be useful when you are a one-person shop. That's what I needed. This book did not provide that in spite of its title. I seemed like a regurgitation of fundraising methods. Plus, the material seemed dated. I would not recommed this book.
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