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Fundraising and the Next Generation, + Website: Tools for Engaging the Next Generation of Philanthropists Hardcover – Mar 6 2012

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Product Details

  • Hardcover: 304 pages
  • Publisher: Wiley (March 6 2012)
  • Language: English
  • ISBN-10: 1118077024
  • ISBN-13: 978-1118077023
  • Product Dimensions: 16.4 x 2.9 x 23.7 cm
  • Shipping Weight: 499 g
  • Amazon Bestsellers Rank: #658,900 in Books (See Top 100 in Books)
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Product Description

From the Inside Flap

Fundraising and the Next Generation

Tools for Engaging the Next Generation of Philanthropists

As a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, Fundraising and the Next Generation brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation.

Starting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials/Generation Y, Fundraising and the Next Generation shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to:

  • Use social media as an entry point to new donors

  • Ask the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability

  • Give everyone in your organization—not just the board and staff leadership—a voice

  • Invite the feedback of your donors, your "junior" staff, and your volunteers

  • Go on a listening tour to pinpoint your organizational strengths and weaknesses

  • Gain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts

  • Explore how your organization can better use the next generation of volunteers to support the mission of your organization

Multigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in Fundraising and the Next Generation.

From the Back Cover

Praise for Fundraising and the Next Generation

Tools for Engaging the Next Generation of Philanthropists

"Emily Davis is the expert on the next wave of donors. Fundraising and the Next Generation needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations." —Trista Harris, coauthor of How to Become a Nonprofit Rockstar Executive Director, Headwaters Foundation for Justice

"This book provides an excellent blueprint and practical suggestions on how nonprofits can cultivate the next generation of philanthropists." —Beth Kanter, Beth's Blog, and coauthor of The Networked Nonprofit

"Think you've got the next generation figured out? Think again. This book is packed with studies, stories, and stats to help you effectively engage Gen X and Y in meaningful giving. Read it and you'll get more than a few new dollars today. You'll build new levels of support that last for years to come."—Deirdre Maloney, author of The Mission Myth and President of Momentum

"I've dog-eared nearly half of the pages in this treasure of a book. At once it is an insider's guide to the motivations of the next generation of givers, a tool box for engaging them, and the best primer on social media and fundraising I have seen to date. While full of practical wisdom, it is also a collection of stories and interviews with a host of thoughtful young donors. A must-read for donors and fundraisers alike." —Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors

"Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! Fundraising and the Next Generation gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!" —Josie Heath, President, The Community Foundation Serving Boulder County

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1 of 1 people found the following review helpful
A new donor idea: Getting the whole person Sept. 3 2012
By D. C. Dreger - Published on
Format: Hardcover
For a baby boomer like me, LinkedIn suits just fine, but with Twitter, Facebook, Ping, other media, and blogs, there are huge opportunities to engage the "next generation." After discussing leadership issues, Emily Davis gets into the heart of the matter, uncovering the opportunities to draw new volunteers to your organization, to have social media help assist in fundraising, and encouraging board and staff members to use the media for the benefit of people served.

Much of the book collects policies, plans, assessments and worksheets. In fact, about half of the book is comprised of appendices. What results from the early chapters and the appendices combined is a comprehensive view of potential and application of social media in America.
A Marvelous Starting Point April 15 2013
By Steven P. Miller - Published on
Format: Hardcover
If I had one book to give to development staff or committees who are looking to more fully engage the generations we now call X and Y, to do so by strategically utilizing social media, and to provide straightforward tools in the process-- this would be that book. Emily has given the profession a thoroughly readable resource that has something for all of us who are dealing with the increased challenges of generational segmentation and the accompanying complexity of the avenues of communication.