From the Inside Flap
Fundraising and the Next Generation
Tools for Engaging the Next Generation of Philanthropists
As a savvy fundraising leader, you understand that successful and sustained philanthropy is an issue for all generations. To access every prospective contribution possible, long-term planning and diversified strategies are necessary to allow you to engage younger donors and staff. Packed with worksheets and handouts, Fundraising and the Next Generation brings you up to date on the cases, research, opportunities, and challenges for reaching philanthropy's next generation.
Starting with an introduction to fundraising from multiple generations, in particular Generation X and the Millennials/Generation Y, Fundraising and the Next Generation shows you how to engage your staff and volunteers in conversations about fundraising across the generations and equips you with the tools you need to:
Use social media as an entry point to new donors
Ask the hard questions, self-examine, and integrate strategies that will better serve your organization's mission for long-term sustainability
Give everyone in your organization—not just the board and staff leadership—a voice
Invite the feedback of your donors, your "junior" staff, and your volunteers
Go on a listening tour to pinpoint your organizational strengths and weaknesses
Gain insight into the motivations and opinions of next-generation givers to help expand the focus of your fundraising efforts
Explore how your organization can better use the next generation of volunteers to support the mission of your organization
Multigenerational prospecting, cultivation, and stewardship is a process; it doesn't come simply because you clicked a button, conducted a happy hour, or invited one young person onto your organization's board of directors. Now you can discover practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using the new technologies and traditional tools found in Fundraising and the Next Generation.
From the Back Cover
Praise for Fundraising and the Next Generation
Tools for Engaging the Next Generation of Philanthropists
"Emily Davis is the expert on the next wave of donors. Fundraising and the Next Generation needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations." —Trista Harris, coauthor of How to Become a Nonprofit Rockstar Executive Director, Headwaters Foundation for Justice
"This book provides an excellent blueprint and practical suggestions on how nonprofits can cultivate the next generation of philanthropists." —Beth Kanter, Beth's Blog, and coauthor of The Networked Nonprofit
"Think you've got the next generation figured out? Think again. This book is packed with studies, stories, and stats to help you effectively engage Gen X and Y in meaningful giving. Read it and you'll get more than a few new dollars today. You'll build new levels of support that last for years to come."—Deirdre Maloney, author of The Mission Myth and President of Momentum
"I've dog-eared nearly half of the pages in this treasure of a book. At once it is an insider's guide to the motivations of the next generation of givers, a tool box for engaging them, and the best primer on social media and fundraising I have seen to date. While full of practical wisdom, it is also a collection of stories and interviews with a host of thoughtful young donors. A must-read for donors and fundraisers alike." —Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors
"Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! Fundraising and the Next Generation gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!" —Josie Heath, President, The Community Foundation Serving Boulder County
About the Author
EMILY DAVIS has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University.
