"The book has a simple premise: If you are smart enough to be a professional fund raiser, you're smart enough to learn to properly use the software. Connors' work has a 3-fold purpose: to enable the professional to work with database staff to meet objectives with the least possible confusion and stress; to familiarize the professional with the parts of the database that it is necessary to master, in order to best utilize it; and, finally, to enable the organization's staff to set up, maintain, and maximize the database's usefulness. The fact that Connors meets these objectives in a concise and readable manner makes this book a "must-have" for every professional fundraiser." (SanFranciscoBookReview
, June 2010)
From the Back Cover
Praise for Fundraising with The Raiser's Edge®: A Non-Technical Guide
"Fundraising with The Raiser's Edge is a must-read for every fundraiser. We put so much time, energy, and money into managing our data. Now, with this guidebook, I'm ready to get much more out of The Raiser's Edge so we maximize our friend-raising and fundraising."
—Mark Stuart, Chief Development and Membership Officer, San Diego Zoo
"This book is a practical and easy to understand guide to The Raiser's Edge written for fundraisers by a fundraiser. Packed with real-life scenarios, it is a must-read for every user."
—Jim Bush, Executive Director, Charleston Animal Society and Former Enterprise Business Architect, Blackbaud, Inc.
Focus on your mission, not the mundane—let The Raiser's Edge® help you!
If you're a fundraiser for an organization that uses The Raiser's Edge software—whether it's with a hospital, school, museum or any other nonprofit—Fundraising with The Raiser's Edge: A Non-Technical Guide explains this powerful tool in a non-technical manner so you and your organization can focus on raising money instead of fussing with data.
The first book to take fundraisers step-by-step through Blackbaud's The Raiser's Edge software, this hands-on guide addresses the critical elements you as a fundraiser need to know about making optimal use of it for your purposes and working with your database staff, including:
Structuring and organizing your fundraising with the software
Finding and understanding biographical, contact, and giving information
Working with your staff to generate mailings correctly and on time
Managing the major gifts, grants, special events, and membership processes
Getting recommended reports, lists, and other data out in useful ways
Hiring, managing, and retaining your database administrator
No-nonsense and completely focused on your fundraising needs, this plain-English guide offers specific and clear direction for putting this popular program to work for your organization's unique needs.