Product Description
Futurecasting is the definitive guide on how to predict trends and to plan new businesses and products against a backdrop of continuously evolving media technologies. Are you equipped with an overview and the right tools to filter the important developments? This book will tell you how technology forecasting works so that you have control of inventing your future. Futurecasting will help you build a 'big picture' - a conceptual model - of what's happening in this rapidly developing and continuously changing environment. It is about developing the 'look-ahead' tools you need to plan for the future. While we can only guess the extent of the impact of new media in the future, we can prepare ourselves somewhat by understanding the range and nature of the technologies involved. This book will help you build an overview of what is happening now, and how media will develop over the next decade.
About the Author
Bob Cotton is a new media analyst and creative developments director of Edutainment Centres, an agency specialising in e-business consultancy, training, and media and marketing design, based in Ryde, Isle of Wight, and he is actively engaged in new product development for interactive television. Bob is also external examiner of the MA in Communications Design at Central St Martins and new media design courses at the University of West England and Bournemouth University. His previous books include Understanding Hypermedia (Phaidon, 1993), The Cyberspace Lexicon (Phaidon, 1994), Understanding Media 2000 (Phaidon, 1998), all with co-author Richard Oliver and designer Malcolm Garrett, and You Ain't Seen Nothing Yet (ICA Publications, 1999).
