Here is the bad news first. Unfortunately for fans of the GE Reveal incandescent light, this bulb isn't even close to the same color temperature. This CFL has a lower (yellower) color temperature. However, this CFL is a very good reproduction of an of a 100W GE soft white incandescent light bulb. GE should have marketed this CFL is the new "Soft White" series and renamed the existing soft white line as their generic line. I do not know why GE chose to put a blue cap on the CFL to identify it as a reveal. This will make it ugly for fixtures where the cap is visible. Why not simply print "Reveal" in blue lettering on the side?
At first glance the light from this bulb may not look much different than the other CFLs bulbs on the market which are much cheaper. However if you look more closely at light you will notice that it looks much more vivid than the artificial looking yellow haze of most other CFLs.
One reason why CFLs sometimes look bad is because unlike incandescent lamps CFLs can't produce all of the colors in the light spectrum evenly. If you look at sunlight or an ordinary light bulb through a prism, you will get a perfect rainbow. If you look at a florescent lamp though a prism you will only see various bands of Red,Orange,Green, Cyan, and Purple light. It is a limitation of the technology. If you look at a GE reveal CFL light bulb through a prism instead of narrow green and cyan colored bands of light, there is a wide band of green light that fades to cyan. The human eye is most sensitive to green light so a more accurate production of green light produces more accurate colors. The enhanced green spectrum is what makes this lamp unique.
Overall this lamp is worth a try for those who are still unsatisfied with the light quality of CFLs. However the high price of $5.00 per bulb makes it very expensive to switch over an entire room.