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Gamers at Work: Leaders in the Game Industry Share Lessons and Observations [Paperback]

Morgan Ramsay

List Price: CDN$ 33.70
Price: CDN$ 26.45 & FREE Shipping. Details
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Book Description

July 29 2011 1430233516 978-1430233510

For nearly four decades, video games have captured the imagination and drawn the ire of people around the world. Actors play them. Rappers promote them. Politicians want to control them. Even baseball legends make them. Video games are a cultural crossroads where business, entertainment, and technology converge.

Sales of video games, hardware, and accessories reach upwards of $20 billion every year in the United States alone. And more than two-thirds of American households include video games in their daily lives. In a world that seems overflowing with fortune and success, the vicious truth of this booming industry is easily forgotten: failure is tradition.

There are a few businesses that have stood the test of time, but most startups exit as a quickly as they enter. Many firms are outpaced by the explosive worldwide growth and economic realities of the sector. In this groundbreaking anthology, successful founders of entertainment software companies reflect on the challenges and how they survived.

    Gamers at Work:

  • Explores the formation of entertainment software companies from the perspectives of successful founders who played the odds.
  • Provides insight into why experienced professionals sacrifice the comfort of gainful employment for the uncertainty and risk of the startup.
  • Shares the experiences and lessons that shape the lives, decisions, and struggles of entrepreneurs in this volatile business.

    What you’ll learn

    • How to lead and execute strategy as an entrepreneur.
    • How to develop meaningful, long-term business relationships.
    • How to recognize strategic opportunities and threats.
    • How to take the next step without compromising principles.
    • How to balance dreams with practical considerations.
    • How to avoid the pitfalls that can trigger disaster.
    • How to learn from mistakes and make informed course corrections.
    • How to enter with style and exit with grace.

    Who this book is for

    Software professionals or managers, usually working in the video games industry. The audience also includes game developers who are interested in starting their own game studio as well as gamers who are interested in the history of games and game studios.


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Product Details


Product Description

About the Author

As a serial entrepreneur, Morgan Ramsay has significant leadership experience in the defense and entertainment industries. Presently, he is President/CEO at Entertainment Media Council, the first and only association for entrepreneurs, C-level executives, and senior managers in the interactive entertainment business.

For seven years, Ramsay was President/CEO at the ad agency Heretic. He led successful initiatives that recognized the men and women of the armed forces on behalf of the President of the United States of America, and launched technologies and services for clients ranging from the nonprofit and small business to the Fortune Global 500.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  7 reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars A great book all around March 21 2012
By Josh - Published on Amazon.com
Format:Paperback
I ordered this book completely out of the blue with absolutely no real idea of what to expect. It turned out that this book was one of the most relevant books I could have ever purchased. In August of 2010, I founded Mighty Rabbit Studios, a small independent game studio in Raleigh, NC. I've spoken with several industry vets about starting the company, but I couldn't have dreamed of ever getting the amount of advice that is contained within this book. This book was designed specifically to help aspiring entrepreneurs in the video game industry, and it excels at that. If you have the desire to open your own game studio, this is a book you must read.
5 of 5 people found the following review helpful
5.0 out of 5 stars A fascinating behind the scenes look June 16 2012
By D. G. Rosenthal - Published on Amazon.com
Format:Paperback
Morgan Ramsay provides an insightful and fascinating glimpse into the way the games so many of us love are actually developed. Most people never think beyond "Oh yeah, some geeks just got together and used their nerd magic to make Gears of Duty 4: San Andreas, and bro this is awesome." But the games industry is a mature, developed field with careful thought and inspiration behind what makes hit games. Morgan's connections allowed him access to some of the most important names in the industry, with collective centuries of game design experience among them. It's well worth a read for anyone planning a career in the games industry, or for those who simply want to know a little more about the people who populate it.
2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing! Jan. 19 2013
By Siavash Mortazavi - Published on Amazon.com
Format:Paperback|Verified Purchase
This book should be read by all game developers who are willing to start their own small or large companies and studios.
1 of 1 people found the following review helpful
5.0 out of 5 stars Well written and entertaining Nov. 6 2013
By Johan - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
A really nicely written insight into the gaming industry and the people that shaped it. Priceless for anyone that wants to get an insight into the industry!
1 of 1 people found the following review helpful
4.0 out of 5 stars Good but business-oriented Feb. 28 2013
By Zeh Fernando - Published on Amazon.com
Format:Paperback|Verified Purchase
Word of advice: this book focuses more on the business side of things rather than the development side of things (think "Founders at work", not "Coders at work"). And I have to say I expected more from the author; some questions are hit-and-miss, failing to follow up on very interesting topics or just making the conversation confusing. Or maybe I'm just biased the author is a self-described "serial entrepreneur" rather that a developer. Still, this is mandatory read for anyone who's interested in game development, if anything to show how difficult things can be from a management perspective and for some candid, very interesting personal stories.
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