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Generation Deluxe: How the Super-Rich Spend Their Millions [Paperback]

Iris Nowell
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

June 28 2004

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.


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Review

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.

From the Publisher

This is a fascinating, wide-ranging, and occasionally paradoxical view of the super-rich. With her many years of dedicated work as a volunteer in the not-for-profit sector, and from her book "Women Who Give Away Millions," Iris Nowell is familiar with the excesses of consumerism and the role of philanthoropy in contemporary society. In "Generation Deluxe" she explores the history of luxury goods, the evolution of entrepreneurship, the development of the market economy -- platforms on which she examines the compulsion of the super-rich to consume the world's most expensive goods, at any cost. And against the backdrop of fundraising, charity balls, and celebrated philanthropists of the past, Nowell uncovers little-known truths of why today's super-rich philanthropists are intent on making the world a better place.

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Most helpful customer reviews
5.0 out of 5 stars A fascinating tour of a jewel-strewn toyland April 9 2005
Format:Paperback
Iris Nowell takes her readers on a fascinating tour of a jewel-strewn toyland, where Hollywood's bright lights flaunt their millions with multiple mansions, and billionaires drop a million a year on personal appearance alone. Page after page, this world is revealed in minute detail, from the German watch collector who paid close to $700,000 for Duke Ellington's Patek Phillipe chronograph to Bill Gate's million-dollar residential real estate tax bill.
Crammed with so much information, the book might overwhelm, but just in time, Ms Nowell provides perspective: on the one hand, consumption on this scale takes a devastating toll all over the planet; on the other, well-directed wealth and effort can correct much of the damage. With this in mind, many of the super rich are taking steps to return spoiled land to its original state, from Ted Turner's vast tracts of would-be wilderness to Bette Midler's inner-city park clean-ups.
Ms Nowell urges readers to follow suit: "One person can make a difference." This should be required reading -- but why bother when it's so much fun? Filled with entertaining and compelling inspiration for everyday action to make the world a better place.
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4.0 out of 5 stars Brillant! Aug. 10 2004
By George
Format:Paperback
Once again Nowells'understanding of her topic is almost flawless. This is a PAGE TURNER in the truest sense of the words. Her exemplary work in writing "Women Who Give Away Millions" has given her the where with all to understand the wanton ways of the super wealthy and the effects of their actions on the rest of our fragile ecology! A MUST READ!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Brillant! Aug. 10 2004
By George - Published on Amazon.com
Format:Paperback
Once again Nowells'understanding of her topic is almost flawless. This is a PAGE TURNER in the truest sense of the words. Her exemplary work in writing "Women Who Give Away Millions" has given her the where with all to understand the wanton ways of the super wealthy and the effects of their actions on the rest of our fragile ecology! A MUST READ!
1 of 1 people found the following review helpful
5.0 out of 5 stars A fascinating tour of a jewel-strewn toyland April 9 2005
By Linda G. - Published on Amazon.com
Format:Paperback
Iris Nowell takes her readers on a fascinating tour of a jewel-strewn toyland, where Hollywood's bright lights flaunt their millions with multiple mansions, and billionaires drop a million a year on personal appearance alone. Page after page, this world is revealed in minute detail, from the German watch collector who paid close to $700,000 for Duke Ellington's Patek Phillipe chronograph to Bill Gate's million-dollar residential real estate tax bill.

Crammed with so much information, the book might overwhelm, but just in time, Ms Nowell provides perspective: on the one hand, consumption on this scale takes a devastating toll all over the planet; on the other, well-directed wealth and effort can correct much of the damage. With this in mind, many of the super rich are taking steps to return spoiled land to its original state, from Ted Turner's vast tracts of would-be wilderness to Bette Midler's inner-city park clean-ups.

Ms Nowell urges readers to follow suit: "One person can make a difference." This should be required reading -- but why bother when it's so much fun? Filled with entertaining and compelling inspiration for everyday action to make the world a better place.
1 of 1 people found the following review helpful
4.0 out of 5 stars Fascinating! March 7 2005
By Jeff - Published on Amazon.com
Format:Paperback
Iris Nowell's Generation Deluxe offers a fascinating glimpse into the world of the super rich. I had always assumed that many of their spending habits would border on, and even redefine the word, gluttony, but what surprised me the most was the social consciences that many of these people possess. It was very refreshing for me to learn that among the world's wealthiest persons there are those who are actually making a real significant difference in the world with all their wealth. I was particularly fascinated to read about the eco-tourism trips that some of the world's super-rich take. For some, after spending adventuresome vacations in some of the poorest regions of the world they would give back to the local economy by paying, out of their own pockets, to train nurses and doctors and even help to pay the salaries of local school teachers.
1 of 1 people found the following review helpful
5.0 out of 5 stars New view of the super rich March 2 2005
By Bonnie - Published on Amazon.com
Format:Paperback
I found that this book gave me a new perspective on the super-rich, how they give millions to help protect the environment and other global causes.

Nowell's style is breezy and highly readable.
5.0 out of 5 stars A fascinating tour of a jewel-strewn toyland April 9 2005
By Linda G. - Published on Amazon.com
Format:Paperback
Iris Nowell takes her readers on a fascinating tour of a jewel-strewn toyland, where Hollywood's bright lights flaunt their millions with multiple mansions, and billionaires drop a million a year on personal appearance alone. Page after page, this world is revealed in minute detail, from the German watch collector who paid close to $700,000 for Duke Ellington's Patek Phillipe chronograph to Bill Gate's million-dollar residential real estate tax bill.
Crammed with so much information, the book might overwhelm, but just in time, Ms Nowell provides perspective: on the one hand, consumption on this scale takes a devastating toll all over the planet; on the other, well-directed wealth and effort can correct much of the damage. With this in mind, many of the super rich are taking steps to return spoiled land to its original state, from Ted Turner's vast tracts of would-be wilderness to Bette Midler's inner-city park clean-ups.
Ms Nowell urges readers to follow suit: "One person can make a difference." This should be required reading -- but why bother when it's so much fun? Filled with entertaining and compelling inspiration for everyday action to make the world a better place.
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