They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.
From the Publisher
This is a fascinating, wide-ranging, and occasionally paradoxical view of the super-rich. With her many years of dedicated work as a volunteer in the not-for-profit sector, and from her book "Women Who Give Away Millions," Iris Nowell is familiar with the excesses of consumerism and the role of philanthoropy in contemporary society. In "Generation Deluxe" she explores the history of luxury goods, the evolution of entrepreneurship, the development of the market economy -- platforms on which she examines the compulsion of the super-rich to consume the world's most expensive goods, at any cost. And against the backdrop of fundraising, charity balls, and celebrated philanthropists of the past, Nowell uncovers little-known truths of why today's super-rich philanthropists are intent on making the world a better place.