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Generica
 
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Generica [Abridged, Audiobook] [Audio Cassette]

Will Ferguson , Ron Halder
4.0 out of 5 stars  See all reviews (4 customer reviews)

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Product Description

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An emotional balancing act of Herculean proportions, Will Ferguson's debut novel is somehow both caustically cynical and touchingly humane. Its message: there is no happiness without sadness. The pursuit of happiness is all--actually attaining it, if that were even possible, would be death. When Edwin de Valu, an editor at Panderic Press, finds What I Learned on the Mountain, a self-help book by an unknown author, Tupak Soiree, on his slush pile and publishes it, suddenly millions of people believe that pursuit is over. "Apocalypse Nice" has arrived, and Edwin's cynical side goes into high gear trying to save the world from itself. On this hysterical (in every sense of the word) quest, Edwin receives little help from his credulous wife, his plump co-worker (and sometime lover) May, or his ponytailed baby-boomer boss, Mr. Mead.

This wacky, lightweight novel mixes elements from Dilbert, Woody Allen, grainy art films, and P.J. O'Rourke. While Ferguson lines up a number of easy targets and can be way too obvious ("The Name of the Tulip" echoes a certain highbrow mystery), he can also write with flair, as in describing Edwin's city: "Here, in a miasma of fumes, trains rattle-bang on an endless Möbius strip of work, sweat, salt and grubby lucre. A merry-go-round where the horses have emphysema." --Mark Frutkin --This text refers to an out of print or unavailable edition of this title.

Book Description

In this audiobook of his satirical, fast-paced novel, Will Ferguson skewers society’s obsession with self-improvement. Generica is the story of Edwin de Valu, a beleaguered junior editor at Panderic Press. In desperate need of a new self-help author, Panderic decides to publish a rambling 1000-page manuscript by an obscure author named Tupak Soirée. What I Learned on the Mountain is different from any self-help book before it in one respect — it works! The book quickly becomes the best selling book ever. Suddenly, everyone CAN be happy, CAN lose weight and stop smoking, and CAN get rich quick. Edwin fears that the bliss he has unleashed on the world may indeed be a curse. One by one his friends and family take up the cult of “Happiness” (a word now trademarked by Panderic Press). Soon Edwin begins to see that any system of blind acceptance is ultimately destructive. He realizes that he is the unlikely champion that fate has chosen to fight the menace of Happiness™.

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Customer Reviews

4 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (4 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful
2.0 out of 5 stars If Only ..., Sep 6 2002
By 
Wilder Penfield "the_writer@mac.com" (Montreal, QC Canada) - See all my reviews
(REAL NAME)   
This review is from: Happiness: or Generica (Paperback)
On the up side, the concept is very very clever ï¿ What if a self-help book could really lead every reader to happiness? What would happen to the world?

On the down side, most of the answers are depressingly obvious, or they seem so after every irony (some of them wonderful!) has been belabored a dozen different ways.

I loved, for example, that the hero on which our author of ultimate-self-help actually models himself is the hell-raising actor Oliver Reed. But my amusement at the first round of reasons palled as the biographical details kept on coming ï¿ relevant but redundant.

Worse, our experience of a world transformed is filtered exclusively through the experiences of publishing-world cynics who do not change. Trenchant points are made (and remade), but idealism shows up only to be mocked.

How lucky for her fame and fortune that Ayn Rand, who wrote similarly melodramatic parables about social values, did not aspire to comedy! Social criticism is present in Generica, but it would take a gifted editor to carve a lean satire out of this flabby epic of humorishness.

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4.0 out of 5 stars Hilariously written and a unique concept, Dec 20 2002
By A Customer
This review is from: Generica (Audio Cassette)
I laughed out loud reading this book. The writing style & timing is absolutely hilarious. The premise is a bit unbelievable, but it's supposed to be. It's a fictional "what if" and it's told, as it should be, from the viewpoint of a cynical editor. The idea that a Charles Mansonesque brainwashing con artist could change the world is laughable, but makes you wonder...could it happen? I'd recommend this book to anyone who craves a unique storyline and escape to a world that could be.
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1 of 2 people found the following review helpful
5.0 out of 5 stars More angry, urban male fiction - Worth your time!, Aug 23 2002
By 
This review is from: Happiness: or Generica (Paperback)
'Generica' was much what I expected it would be - biting, 'gen-x' satire, with snide inside jokes at the popular culture of North America. It was also very much not what I expected - very funny, very insightful, and the author made it very clear he was well aware of the irony of the satire. It's also interesting that he neatly falls into the angry, urban male category he outlined for Canadian fiction in "How to Be a Canadian". A long time fan of Mr. Ferguson, I grudgingly admitted that I was entertained, and impressed, when finished. As a side note, I find it fascinating that the book had to be remarketed (is that even a word?) under the European title "Happiness" to increase its North American appeal, while it has been a huge success overseas. Another sad example of Canadian apathy. Keep it comin', Will.
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