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Get Bold: Using Social Media to Create a New Type of Social Business Paperback – Sep 11 2011

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Most Helpful Customer Reviews on (beta) 21 reviews
6 of 6 people found the following review helpful
People-Process-Technology & How It All Works Together Oct. 25 2011
By Rachel Happe - Published on
Format: Paperback
There are a fair number of people that now understand social marketing but many fewer operational executives that understand how to transform an organization around the opportunities presented to them through social technologies. Sandy Carter understands both the simplicity of individual execution in this new 'social' work world and the complexity of operational alignment. In Get Bold she offers a plethora of examples, models, and insights that will help readers better understand the practical elements of executing a social business strategy.
I particularly love Sandy's emphasis on the need for a community management approach and her inclusion of many different voices & sources in this book. All that and she uses the tools effectively too - it's advice you can believe in.
3 of 3 people found the following review helpful
It Takes a Village. March 4 2012
By Mark Krupinski - Published on
Format: Paperback
Connecting with your audience takes more than an individual, it actually takes a village. At least that what Sandy Carter argues in her book "Get Bold: Using Social Media to Create a New Type of Social Business".

Sandy Carter is IBM's Vice President of Social Business Sales & Evangelism and her third book does not disappoint. Regardless if you are a seasoned professional or an individual new to the world of social media, this book offers vital insight into the concept of "social business".

Rather than argue for handful of individuals who are able to successfully meet business objectives through using social media, Carter suggests it takes the entire business. In doing so, she introduces the concept of "social business" where an organization embraces the tools for engagement in all aspects of the business chain; this includes the strategy formulation, process creation, implementation, and data analysis.

Personally, I love this argument and its grand vision. However, part of me cringes knowing that this could be a hard pill to swallow for the typical CEO or CFO. Although social media is an accepted resource for enterprise, very few organizations are able to embed it into every link of the organizational chain.

Regardless, the author offers a number of insights that make this book vital to any individual who owns a social media initiative.

This includes the importance of designing and staffing your business for reputation and risk management; what message your are broadcasting, how should you engage, and what will you do with this information. Additionally, Carter argues for proper data analysis which is something that most businesses fail at by focusing on the number of "fans" rather than customer engagement.

All in all, I highly recommend Carter's book for any professional using social media. The author offers step-by-step instruction, a number of useful case studies and a glossary of social business terms that is worth the price alone.
2 of 2 people found the following review helpful
"Get Bold : ...Social Business" > The AGENDA for Social Business Success!!!... Aug. 18 2012
By Michael GreenGold - Published on
Format: Paperback
>>>..."Get Bold : ...Social Business"!!!...>>> The AGENDA for Social Business Success is direct & to-the-point, in 9+ Chapters, 267+ Pages on how to drive maximum business value from Social Media, authored by authority, etc. Sandy Carter (@Sandy_Carter on Twitter), IBM Vice President, Social Business Evangelism & one of the leaders of IBM's groundbreaking Social Business initiative!!!...>>> "GET BOLD" is a complete framework, practical examples, and expert guidance, etc. for executing on OUR Social Business AGENDA!!!...Get Bold: Using Social Media to Create a New Type of Social Business
>>>...Chapter 01 is the AGENDA for Social Business Success.
>>>...Chapter 02 is Align organizational goals and culture.
>>>...Chapter 03 is Gain social trust.
>>>...Chapter 04 is Engage through experiences.
>>>...Chapter 05 is Network your business processes.
>>>...Chapter 06 is Design for repuation and risk management.
>>>...Chapter 07 is Analyze your data.
>>>..."Get Bold : ...Social Business" closes with Chapter 08 > "Technology as a Competitive Ingredient" & Chapter 09 > "Draw Up Your AGENDA" ending with a Glossary of Social Business Terms and the ever helpful Index!
>>>..."Get Bold : ...Social Business" is packed with detailed workstreams, expert guidance and numerous case studies, etc. that can help YOU radically improve the way YOU operate---in such areas ranging from innovation to cost reduction, customer relationships to talent management and so much more!!!...>>> However, "Get Bold : ...Social Business" is only for those looking to drive & infuse the techniques and ethos of Social Media Collaboration throughout their enterprise, organization, business, etc...NOW / TODAY...>>> Carpe Diem / Seize The Day!!!...>>> Michael!!!...
2 of 2 people found the following review helpful
Social Business Agenda for businesses who want to be the very best April 25 2012
By Social Business Guy - Published on
Format: Kindle Edition Verified Purchase
This is an excellent read for businesses which are thinking about anything Social. It will help you consider all aspects of what it means to be nimble and more engaged in this Enterprise 2.0 world, as we know it today. A lot of people start start out with some great ideas, but fail to have a complete plan which covers of the advantages and also the risks. This book will help you get on the right path.
2 of 2 people found the following review helpful
A unique insight from someone who clearly understands the views and issues of different parts of an organization Oct. 25 2011
By Rawn Shah - Published on
Format: Paperback
Get Bold is an excellent resource to consider the impact of social business on your organization filled with many stories and case studies on how other organizations, large and small, have implemented it. This transformation is much more than technological, impacting the operations of practically every department within a business, and affecting the culture of how people in the organization do their work. This is the guide for an executive, by another executive who has practiced the art and science extensively, and held positions in different departments of an organization. Sandy gives her unique insight from personal experience into the changes from each departments operational view.