Get Bold: Using Social Media to Create a New Type of Social Business [Paperback]

Foreword--Business Is Personal, by Charlene Li, Author of Open Leadership     x
Foreword--The New Transformation: Social Business, by Mike Rhodin, Sr Vice President, IBM SWG Solutions     xii
Preface     xv
Chapter 1 The AGENDA for Social Business Success     1
Chapter 2 Align Organizational Goals and Culture     21
Chapter 3 Gain Social Trust     49
Chapter 4 Engage Through Experiences     75
Chapter 5 (Social) Network Your Business Processes     119
Chapter 6 Design for Reputation and Risk Management     149
Chapter 7 Analyze Your Data     169
Chapter 8 Technology as a Competitive Ingredient     201
Chapter 9 Draw Up Your Agenda     215
Glossary of Social Business Terms     253
Index     261