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.".. offers organization, inspiration, and motivation, not to mention a gentle but firm push... an excellent starting point."
-"Career Planning and Adult Development Journal"
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars
Overwhelming and a little flawed.,
By
This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Marketing Experts tend to fall to one extreme or another. They either provide too little guidance, imagining marketing too large and amorphous to summarize simply; or they overwhelm you with details and possibilities. This book falls into the latter category. It tells you everything you need to know and do to build a successful consultant practice - everything. With a nod to complexity, the middle section of the book is taken up with a 28-day plan that lays out a process to increase your client base.If you are the systematic sort, or someone who responds well to daily checklists, the 28-day plan may work for you. It also encourages insight - you're given days off and self-reflection tasks in addition to the down and dirty marketing tasks. The book is also a treasure trove of tips, ideas, and concrete marketing for an individual consultancy. It could be a very good book, and may be for many people, despite its flaws. What are its flaws, you ask? First, I think it would benefit from professional editorial help. It has the beginnings of some very interesting structure (e.g. starting out with quotes from marketing pros), but it still seems like about three or four short books, rather than one short book. Second, its visual design is atrocious. From the differing (and poorly chosen) typefaces, to the hoky and distracting illustrations and graphics (yes - and look at that cover!), the book has an awkward feel. Even little touches would help. For instance, a significant worksheet that is obviously too small could be made available online in full format, rather than the author suggesting that you expand it on your copier. Overall, this book is a diamond-in-the-rough. You can get a lot out of it, but you'll have to work to make use of what it has to offer.
5.0 out of 5 stars
Specific help where you are stuck,
By
This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Anyone who has read a marketing book already knows about the strategies of direct contact, networking, referrals, public speaking, writing, publicity, promotional events, and advertising. But this book totally changed my thinking about how to choose a strategy, based on my need at the moment: filling the pipeline, following up, or getting appointments (and sales). Each marketing strategy has a different value in terms of effective outreach, visibility, and credibility. CJ Hayden details lots of ideas for taking action to help you get unstuck. Whether you use the 28-day action plan or simply redirect your focus, you will benefit from reading this book.
5.0 out of 5 stars
Finally a do this and then that and then this book,
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This review is from: Get Clients Now a 28-Day Marketing Program for Professionals and Consultants (Paperback)
Ahem, Ahem, Ahem....let me clear my throat and then simply say: This is a fantastic book that takes common marketing knowledge to new heights. The simple step-by-step marketing strategies are designed to help any and every small business succeed. No more feeling overwhelmed with your marketing campaign, no more wondering if your initial steps are the right ones, and no more guesswork. Hayden takes you through each step and helps you develop a plan that is right for you and your business! Excellent!Order Get Clients Now! today!
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