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Product Description
Review
"The top 10 per cent of all salespeople make 50-100 per cent of their sales through repeat business and referrals. Bill Cates shows you all the secrets of getting and converting referrals into more sales. With Bill's powerful system, there are no more cold calls, only warm leads. It's a 'must read' for anyone in business." - Dr. Tony Alessandra, author of The Platinum Rule; "The program Bill delivered 15 months ago has had a lasting impact. Our advisors are acquiring new clients by referrals at a rate that's 40 per cent higher than the national average for our company." - Tim Holland, Field Vice President, American Express Financial Advisors"
Book Description
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers:
- Work less and earn more by getting existing customers to work for them generating high-quality referrals
- Turn every business contact into a relationship and every relationship into a sales success story
Inside This Book
(Learn More)
First Sentence
In my book Unlimited Referrals, published in 1996, I predicted the "death of cold calling." Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In my book Unlimited Referrals, published in 1996, I predicted the "death of cold calling." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
Thumbs up!,
By "bobslapnik" (Maryland) - See all my reviews
This review is from: Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold (Paperback)
"Get More Referrals Now" offers practical techniques on how to meet qualified prospects. It has had a measurable impact helping us identify new business relationships and increase revenue. I highly recommend this book.
5.0 out of 5 stars
Buy this book now!,
By Hershel Klein (Seattle, WA) - See all my reviews
This review is from: Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold (Paperback)
This straightforward and down-to-earth book provided me with the strategic advice I needed on how to change the way I do business, and it's made all the difference in generating quality leads that produce faster and easier sales. There's no mumbo-jumbo; just great ideas you can put to use right away.Every chapter has real-life examples of Bill's concepts in action, and there's absolutely no doubt in my mind anyone looking to grow their business should read this book. With the results I've gotten I consider Bill a silent partner in my business, and I constantly refer back to this book when I have a problem to solve or need a new idea. Buy this book now!
5.0 out of 5 stars
Your #1 Marketing Strategy,
By A Customer
This review is from: Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold (Paperback)
Almost everyone in business will acknowledge that the best way to gain new business is through referrals. Bill explains in easy-to-understand terms exactly how to transform your existing customers and clients into your business advocates. Most importantly, Bill shows us how to accomplish this without fear and in a manner that actually strengthens your customer relationships. This book is not just for sales people either, anyone in the organization that interacts with your customers should read this book.
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