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From Library Journal
The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small and home-based businesses include chapters on marketing, advertising, public relations, direct mail, and sales promotion for the small and/or home-based business entrepreneur, none do it so well or so comprehensively as these authors. They offer tips on networking, media kits, news releases, radio and TV advertising, and other topics. This well-researched and well-written guide is essential for any library that needs small and/or home-based business books. (Index and illustrations were not seen.) Fortune Book Club main selection; Rodale Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.
Copyright 1991 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Most helpful customer reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
What an Incredible Book,
By
This review is from: Getting Business To Come To You 2e (Paperback)
This is a most amazing resource for all self-employed people. The authors have credibility in that they are living the life they describe. Their research into the various methods of marketing used by small businesses is unique. They have interviewed loads of businesses to ensure that this work has real life application. Their resources listings at the end of each listing is also valuable. In addition to the exhaustive research, they write in a clear style and explain not only what to do but how to do it. It is refreshing that they advise people to flow with their natural styles. They also spell out clearly the pros and cons of each form of marketing. This book is bargain of the century. Its value far exceeds the price. Just look at the number of pages. Cut years off your learning curve and but this book.
4.0 out of 5 stars
Filled with PRACTICAL advice. Invaluable desktop reference.,
By
This review is from: Getting Business To Come To You 2e (Paperback)
For just a few dollars, you get hundreds of pages (almost 700) filled with valuable advice, tips, and information on how to do your own marketing. This is a comprehensive guide that is a must-have for small business owners. With minor exceptions, the material in this book isn't likely to change that much over time. I can't comment on the book's usefulness to big businesses.The book is divided into 4 parts and 13 chapters - the first part deals with getting ready to be in demand and sought after, the second part is about creating a winning marketing message, the third part helps you choose tailor made marketing methods, and the last part is about growing big. My only wish is that there was a fifth part dedicated to using the web for marketing your business (this is addressed throughout the book but not in sufficient detail as this book was published in 1998). The hundreds of tips and information are explained in a clear and a simple fashion that easily lead to actionable tasks. That's the best part about the book on top of the flow of topics. Considering how much material is packed into this book, it will take a long time to cover everything - probably a few months to a year. I have had this book for over a year and still not finished it. There are also lots of references to other helpful sources of related information. If you own a small business, don't hesitate and just get this book. It will be one of the most valuable purchases, I am sure of it. Good luck with your endeavors!
5.0 out of 5 stars
You will not be sorry you bought this book!,
By Veronica Robbins "Author of 101 Tips for Aspi... (Woodland, California USA) - See all my reviews (REAL NAME)
This review is from: Getting Business To Come To You 2e (Paperback)
If you own a business and you want ideas for marketing, this book is for you. There's something in it for the beginner and for the expert, and I don't think you could ever use all of the ideas it provides. I started putting some of the tips to use the day the book arrived (even before I had thoroughly read it--after just flipping through it a bit) and my business saw the results very quickly. I highly recommend this book, especially for small business owners.
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