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Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty [Audiobook, Unabridged] [Audio CD]

Patrick Lencioni , Dan Woren
4.7 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

Feb 23 2010
After focusing on topics ranging from teamwork and leadership to employee engagement and meetings  New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm, The Table Group, has been built on, Lencioni presents what may be his most engaging, humorous audiobook yet.
           
Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.
           
As he does in his other audiobooks, Lencioni provides readers with concepts that are accessible and compelling. He explains the three fears that provoke service providers to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.

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Review

Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships. (Feb.) (PublishersWeekly.com, February 22, 2010)

From the Inside Flap

I'm not going to lie; Michael Casey was one of my least favorite people in the world. Even the mention of his name could put me in a moderately bad mood.

And so, if you had told me a year earlier that I would spend four solid months of my professional life learning about him and his annoying little consulting firm, I would have told you it was time for me to change careers.

But that's exactly what happened, and I've lived to tell about it.

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings, acclaimed management expert, consultant, speaker, and New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm, The Table Group, has been built on for more than a dozen years, Lencioni presents what may be his most engaging, humorous book yet.

Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.

As he does in his other books, Lencioni provides readers with concepts that are accessible and compelling. Here, he explains the three fears that provoke service providers—whether they are internal consultants, sales people, financial advisors, or anyone else serving long-term clients—to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.


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Customer Reviews

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1 of 1 people found the following review helpful
5.0 out of 5 stars Stupendous...as usual May 9 2010
By Francois Lavallee TOP 1000 REVIEWER
Format:Hardcover|Amazon Verified Purchase
Lencioni strikes again in this leadership fable. A great story line, a clear model, a call to action. I already integrated the model in my practice. A real page turner...as usual.
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5.0 out of 5 stars Tell me a fable... Nov 2 2011
By Andirew
Format:Audio CD
This is my first time reading Lencioni...
He skillfully presents his arguments through an engaging story. The story is well crafted and keeps your attention.
As for the actual content... That's the real prize. I have since reading this book seen several opportunities where a company could have retained a customer or a new company could have won a customer over just by implementing a few principles from this book.

Well done.
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4.0 out of 5 stars Getting Naked Feb 13 2011
Format:Hardcover
Anyone looking to check how they are servicing clients this is a good read. Well worth the 3 hours to complete.
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