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Product Description
Review
Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships. (Feb.) (PublishersWeekly.com, February 22, 2010)
Product Description
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni
Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
- Offers a key resource for gaining competitive advantage in tough times
- Shows why the quality of vulnerability is so important in business
- Includes ideas for inspiring customer and client loyalty
- Written by the highly successful consultant and business writer Patrick Lencioni
This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars
Stupendous...as usual,
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This review is from: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (Hardcover)
Lencioni strikes again in this leadership fable. A great story line, a clear model, a call to action. I already integrated the model in my practice. A real page turner...as usual.
5.0 out of 5 stars
Tell me a fable...,
This review is from: Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty (Audio CD)
This is my first time reading Lencioni...He skillfully presents his arguments through an engaging story. The story is well crafted and keeps your attention. As for the actual content... That's the real prize. I have since reading this book seen several opportunities where a company could have retained a customer or a new company could have won a customer over just by implementing a few principles from this book. Well done.
4.0 out of 5 stars
Getting Naked,
This review is from: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (Hardcover)
Anyone looking to check how they are servicing clients this is a good read. Well worth the 3 hours to complete.
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