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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty [Hardcover]

Patrick M. Lencioni
4.8 out of 5 stars  See all reviews (6 customer reviews)
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Book Description

Feb. 2 2010 J-B Lencioni Series (Book 33)
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.


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Frequently Bought Together

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty + Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business + The Five Dysfunctions of a Team: A Leadership Fable
Price For All Three: CDN$ 49.19

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Review

Author, speaker and management consultant Lencioni (The Three Signs of a Miserable Job) preaches a business model that may seem antithetical to many, which he calls "getting naked": being unafraid to show vulnerability, admit ignorance, and ask the dumb questions when dealing with clients. Lencioni's central argument is that by focusing on sales, rather than communication, consultants miss the key part of their job-consulting-and therefore lose out on valuable long-term client relationships. Presented mostly as a parable about a management consultant trying to reconcile two firms in a merger, Lencioni's latest is entertaining as well as informative, with a message that sticks (heavy-handed though it may be). Straightforward and widely applicable, Lencioni's advice should prove useful not only for business consultants, but anyone trying to build long-term client relationships. (Feb.) (PublishersWeekly.com, February 22, 2010)

From the Inside Flap

I'm not going to lie; Michael Casey was one of my least favorite people in the world. Even the mention of his name could put me in a moderately bad mood.

And so, if you had told me a year earlier that I would spend four solid months of my professional life learning about him and his annoying little consulting firm, I would have told you it was time for me to change careers.

But that's exactly what happened, and I've lived to tell about it.

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings, acclaimed management expert, consultant, speaker, and New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm, The Table Group, has been built on for more than a dozen years, Lencioni presents what may be his most engaging, humorous book yet.

Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.

As he does in his other books, Lencioni provides readers with concepts that are accessible and compelling. Here, he explains the three fears that provoke service providers—whether they are internal consultants, sales people, financial advisors, or anyone else serving long-term clients—to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.


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5.0 out of 5 stars A Great Fable! Feb. 8 2014
Format:Kindle Edition|Verified Purchase
I recommend this book to any person in the service industry. It is a quick read with a lot of valuable information on connecting with your customers and creating a high level of trust that equates to a long term relationship.
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5.0 out of 5 stars fave go to Nov. 2 2013
Format:Hardcover|Verified Purchase
This is one of my favorite books to revisit when I need to be reminded why we do what we do everyday as leaders.
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5.0 out of 5 stars A must read for all business owners Sept. 24 2013
Format:Hardcover|Verified Purchase
Excellent Book. It was a pleasure to read and to add to my resources. Quick delivery, thanks amazon for making this book available.
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