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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice [Paperback]

Stephen G. Fairley , Chris E. Stout
4.8 out of 5 stars  See all reviews (13 customer reviews)
List Price: CDN$ 52.99
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Book Description

Nov. 24 2003 0471426245 978-0471426240 1
Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

Frequently Bought Together

Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice + Becoming A Professional Life Coach
Price For Both: CDN$ 71.23

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Product Description

From the Back Cover

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

  • Seven tools for making a great first impression
  • Fifteen strategies for landing ten paying clients
  • Seven secrets of highly successful coaches
  • Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

About the Author

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
12 of 13 people found the following review helpful
2.0 out of 5 stars Personal or Business Coaching- Not about Executives March 18 2004
Format:Paperback
If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: [...]
You will also find all free information and tools for the executive coach, executive, and HR professionals.
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Format:Paperback
So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
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By Ginger
Format:Paperback
I saw this book at the recent ICF conference in Denver but waited to buy it. I should have bought it then because I haven't been able to put it down since I recieved it! I am so impressed with the authors grasp of the field of coaching and their ability to clearly articulate how to create a successful coaching practice.
Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do--the findings are AMAZING!
I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.
However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).
The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere.
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Format:Paperback
Stephen Fairley and Chris Stout collaborated to create the coach's "must have" guide to getting started. Even for established coaches it's more than simply a refresher - it provides a benchmark to go "from good to great" for a coaching business. There's no doubt that coaching is serious business: Stephen and Chris show coaches how to treat their business with respect. Their approach isn't based on theory: they surveyed 300 successful coaches, then distilled the results into an easy to read (and follow) book. As one of the coaches interviewed by Stephen, I waited in anticipation to read their book. One word suffices to describe it - Outstanding!
Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
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Most recent customer reviews
5.0 out of 5 stars Top Notch Advice for New Coaches
This is a practical, helpful guide for a new coach. Provides real proven process to follow. It is detailed for not too much. Top notch!
Published on Aug. 1 2012 by thekayway
5.0 out of 5 stars A Must Read
This book really covers all of the things that you need to address when you are starting a coaching practice. Read more
Published on Dec 19 2005 by Caroline Williams
5.0 out of 5 stars The Ultimate How to in Starting to Coach
Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. Read more
Published on Feb. 28 2004 by Kyle Lassiter
5.0 out of 5 stars Personal or business coach? This book will help
The authors have captured my attention in this book. They take you step by step to help you decide "your place" in the coaching field. Read more
Published on Jan. 13 2004 by Dennis Wagner
5.0 out of 5 stars Starting out coaching? This is a must read
This is one of the best primers on coaching. Anyone who is just starting out as a coach or thinking about becoming a coach should read this book. Read more
Published on Jan. 8 2004 by Melissa Fristrom
5.0 out of 5 stars Getting Started in Personal and Executive Coaching
This is an excellent comprehensive resource that covers the A-Z's of establishing a coaching practice/business. The information is straight forward, instructional and thorough. Read more
Published on Dec 17 2003 by Mary Sue Reining
5.0 out of 5 stars A 'must-read' book
This is an excellent book packed with hundreds of proven strategies and practical technques how to build a thriving coaching practice. Read more
Published on Dec 16 2003 by Paul Lam, PhD
5.0 out of 5 stars Dr. Patrick Williams, CEO of Inst for LIfe Coach Training
Stephen and Chris have writtne an excellent book wiht many tips and techniques that are proven to not only learn how to be a great coach, but how to build a successful business as... Read more
Published on Dec 4 2003 by Patrick Williams
5.0 out of 5 stars This Is an Outstanding Practice Building Book for Coaches
Getting Started in Personal and Executive Coaching provides the specific, on-target advice that a warm, wise mentor would provide to those who wish to build or grow a thriving... Read more
Published on Nov. 19 2003 by Jim Clarkson
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