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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice Paperback – Nov 24 2003


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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (Nov. 24 2003)
  • Language: English
  • ISBN-10: 0471426245
  • ISBN-13: 978-0471426240
  • Product Dimensions: 23 x 15 x 2 cm
  • Shipping Weight: 440 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: #47,907 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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12 of 13 people found the following review helpful By Lewis R. Stern, Ph.D. on March 18 2004
Format: Paperback
If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: [...]
You will also find all free information and tools for the executive coach, executive, and HR professionals.
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Format: Paperback Verified Purchase
This is a practical, helpful guide for a new coach. Provides real proven process to follow. It is detailed for not too much. Top notch!
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By Caroline Williams on Dec 20 2005
Format: Paperback
This book really covers all of the things that you need to address when you are starting a coaching practice. In particular, I like the section dealing with marketing strategies and networking. If you are unsure of how you can market yourself and about marketing techniques you should get this book.
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Format: Paperback
Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. They tell you what to buy on a small, medium or large start-up budgets.
They also tell you how to get clients and give many ideas and examples. You can very much see Chris Stout's MBA/business experience in this book.
There may come a time when someone writes a better "how to" manual, but when they do they will really have to step up and compare themselves to this book to see if their book rates consideration.
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Format: Paperback
So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
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Format: Paperback
The authors have captured my attention in this book. They take you step by step to help you decide "your place" in the coaching field. From there they lead you through target markets, marketing and so forth. This is a must read for anyone intereseted in starting a coaching career.
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Format: Paperback
This is one of the best primers on coaching. Anyone who is just starting out as a coach or thinking about becoming a coach should read this book. Stephen brings the much needed tactical world of business to coaching. Reading this book first will help you succeed.
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