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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice Paperback – Nov 24 2003


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Product Details

  • Paperback: 368 pages
  • Publisher: Wiley; 1 edition (Nov. 24 2003)
  • Language: English
  • ISBN-10: 0471426245
  • ISBN-13: 978-0471426240
  • Product Dimensions: 15.4 x 2.5 x 22.7 cm
  • Shipping Weight: 440 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: #337,849 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

  • Seven tools for making a great first impression
  • Fifteen strategies for landing ten paying clients
  • Seven secrets of highly successful coaches
  • Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

About the Author

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.


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13 of 14 people found the following review helpful By Lewis R. Stern, Ph.D. on March 18 2004
Format: Paperback
If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: [...]
You will also find all free information and tools for the executive coach, executive, and HR professionals.
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4 of 4 people found the following review helpful By Harold McFarland on Jan. 14 2004
Format: Paperback
So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
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Format: Paperback
I saw this book at the recent ICF conference in Denver but waited to buy it. I should have bought it then because I haven't been able to put it down since I recieved it! I am so impressed with the authors grasp of the field of coaching and their ability to clearly articulate how to create a successful coaching practice.
Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do--the findings are AMAZING!
I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.
However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).
The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere.
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Format: Paperback
Stephen Fairley and Chris Stout collaborated to create the coach's "must have" guide to getting started. Even for established coaches it's more than simply a refresher - it provides a benchmark to go "from good to great" for a coaching business. There's no doubt that coaching is serious business: Stephen and Chris show coaches how to treat their business with respect. Their approach isn't based on theory: they surveyed 300 successful coaches, then distilled the results into an easy to read (and follow) book. As one of the coaches interviewed by Stephen, I waited in anticipation to read their book. One word suffices to describe it - Outstanding!
Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
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