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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice Paperback – Nov 24 2003
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From the Back Cover
Find satisfaction and financial success with a new career in coaching
Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
- Seven tools for making a great first impression
- Fifteen strategies for landing ten paying clients
- Seven secrets of highly successful coaches
- Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
About the Author
STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.
CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.
Inside This Book(Learn More)
Top Customer Reviews
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: [...]
You will also find all free information and tools for the executive coach, executive, and HR professionals.
Unlike a lot of the other books I've bought, this one really distinguishes itself by basing its marketing recommendations on actual research. The authors conducted a national survey of 300 coaches to find out what financially successful coaches do that financially unsuccessful coaches don't do--the findings are AMAZING!
I've been coaching professionally for almost 3 years now. I really wish this book was around when I started because it would have kept me from making a lot of the costly mistakes I did. I also wish my coach training program had included this book in its curriculum because they were quite weak in the area of practice building.
However, that's not to say that the book is only for new coaches because I was able to immediately identify over 2 dozen marketing strategies I could start using in my practice. They are now part of my 2004 business plan (which is one of the things this book showed me how to create).
The other thing I found to be really helpful were the interviews with the top coaches in the field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat Williams of Institute of Life Coach Training, Wendy Johnson of the Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation! If you're struggling with how to create a successful coaching practice there is simply no better book available anywhere.
Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
Most recent customer reviews
This book is helpful if you have never started anything before. If you have, much will be laborious. I kept looking for nuggets but found very few. Good fundamentals though.Published 10 months ago by CP
This is a practical, helpful guide for a new coach. Provides real proven process to follow. It is detailed for not too much. Top notch!Published on Aug. 1 2012 by thekayway
This book really covers all of the things that you need to address when you are starting a coaching practice. Read morePublished on Dec 19 2005 by Caroline Williams
Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. Read morePublished on Feb. 28 2004 by Kyle Lassiter
The authors have captured my attention in this book. They take you step by step to help you decide "your place" in the coaching field. Read morePublished on Jan. 13 2004 by Dennis Wagner
This is one of the best primers on coaching. Anyone who is just starting out as a coach or thinking about becoming a coach should read this book. Read morePublished on Jan. 8 2004 by Melissa Fristrom
This is an excellent comprehensive resource that covers the A-Z's of establishing a coaching practice/business. The information is straight forward, instructional and thorough. Read morePublished on Dec 17 2003 by Mary Sue Reining
This is an excellent book packed with hundreds of proven strategies and practical technques how to build a thriving coaching practice. Read morePublished on Dec 16 2003 by Paul Lam, PhD