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Product Description
Product Description
Find satisfaction and financial success with a new career in coaching
Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.
This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.
Get started in coaching today!
Book Info
Guide to building, managing, and sustaining a successful coaching practice. Covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business. Softcover. DLC: Personal coaching--Practice.
Inside This Book
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Most helpful customer reviews
11 of 11 people found the following review helpful
2.0 out of 5 stars
Personal or Business Coaching- Not about Executives,
By Lewis R. Stern, Ph.D. (Wellesley, MA United States) - See all my reviews
This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)
If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: www.executivecoachingforum.com You will also find all free information and tools for the executive coach, executive, and HR professionals.
5.0 out of 5 stars
A Must Read,
By
This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)
This book really covers all of the things that you need to address when you are starting a coaching practice. In particular, I like the section dealing with marketing strategies and networking. If you are unsure of how you can market yourself and about marketing techniques you should get this book.
5.0 out of 5 stars
The Ultimate How to in Starting to Coach,
By Kyle Lassiter "Therapist and Life Coach" (Colorado, United States) - See all my reviews
This review is from: Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice (Paperback)
Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. They tell you what to buy on a small, medium or large start-up budgets.They also tell you how to get clients and give many ideas and examples. You can very much see Chris Stout's MBA/business experience in this book. There may come a time when someone writes a better "how to" manual, but when they do they will really have to step up and compare themselves to this book to see if their book rates consideration.
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