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Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice [Paperback]

Stephen G. Fairley (Author), Chris E. Stout (Author)

4.8 out of 5 stars See all reviews (13 customer reviews)

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Book Description

Publication Date: Nov 24 2003 | ISBN-10: 0471426245 | ISBN-13: 978-0471426240 | Edition: 1

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

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Product Details

Paperback: 368 pages
Publisher: Wiley; 1 edition (Nov 24 2003)
Language: English
ISBN-10: 0471426245
ISBN-13: 978-0471426240
Product Dimensions: 15.7 x 2.7 x 23.5 cm
Shipping Weight: 458 g

Average Customer Review: 4.8 out of 5 stars See all reviews (13 customer reviews)

Amazon Bestsellers Rank: #113,207 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

Find satisfaction and financial success with a new career in coaching

Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business.

This single, reliable book offers straightforward advice and tools for running a successful practice, including:

Seven tools for making a great first impression
Fifteen strategies for landing ten paying clients
Seven secrets of highly successful coaches
Ten marketing mistakes to avoid

Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away.

Get started in coaching today!

About the Author

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’s Leadership Coaching, a premier executive coaching and training firm based in Chicago. He is also CEO and Principal Investigator at WorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinical psychologist and serves as Illinois’s first Chief of Psychological Services for the Department of Human Services/Office of Mental Health. He has published or presented more than 300 papers and twenty-nine books and manuals on various topics in psychology and mental health.

Inside This Book (Learn More)

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11 of 12 people found the following review helpful

2.0 out of 5 stars Personal or Business Coaching- Not about Executives Mar 18 2004

By Lewis R. Stern, Ph.D.

Format:Paperback

If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: www.executivecoachingforum.com
You will also find all free information and tools for the executive coach, executive, and HR professionals.

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5.0 out of 5 stars Top Notch Advice for New Coaches Aug 1 2012

By thekayway

Format:Paperback|Amazon Verified Purchase

This is a practical, helpful guide for a new coach. Provides real proven process to follow. It is detailed for not too much. Top notch!

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5.0 out of 5 stars A Must Read Dec 20 2005

By Caroline Williams

Format:Paperback

This book really covers all of the things that you need to address when you are starting a coaching practice. In particular, I like the section dealing with marketing strategies and networking. If you are unsure of how you can market yourself and about marketing techniques you should get this book.

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Most recent customer reviews

5.0 out of 5 stars The Ultimate How to in Starting to Coach

Fairley and Stout have gone through the nuts and bolts of starting a coaching business down to how to do and not do your business cards. Read more

Published on Feb 29 2004 by Kyle Lassiter

5.0 out of 5 stars The ultimate guidebook for those interested in coaching

So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want... Read more