1. Decisions, Decisions . . . Personal Coaching or BusinessCoaching?
2. Target Your Market or Waste Your Time.
3. The 12 Largest Markets Where Coaches Are Making Money RightNow.
4. It Takes Money to Make Money: Financing Your Business.
5. What to Buy on a Budget: Creating Your Financial Plan.
6. Building a Successful Business Requires a Solid Plan.
7. You Only Get One Chance: Seven Tools for Making a Great FirstImpression.
8. Relationships and Referrals: Networking, Strategic ReferralPartners, and Centers of Influence.
9. 15 Key Strategies for Finding Your First 10 Clients.
10. Why Most Marketing Fails: The Top 10 Marketing MistakesBeginning Coaches Make.
11. From Counseling to Coaching: Constructing a Connection,Bridging the Gap, and Defining the Differences.
12. Harnessing the Power of Internet Marketing, E-zines, and WebSites.
13. The Seven Secrets of Highly Successful Coaches.