The Girl's Guide to Starting Your Own Business (Revised Edition): Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur Paperback – Dec 7 2010
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From Publishers Weekly
Friedman and Yorio take girl power corporate in their friendly guide for women who want to start their own business. The two media mavens (they started their own PR agency in 2000, after working as publicists at Broadway Books and Artisan, as well as other media companies) offer a lighthearted alternative to books that teach readers "how to sound like a man and think like a man." Clearly experienced, Friedman and Yorio know launching a business is no walk in the park. They warn readers of all the bad stuff that comes with being the boss: feeling out of sync with the rest of the world, having to manage employees, being forced to rely on customers and clients and being responsible for knowing about taxes. But they also exalt the pleasures of being in charge. Their book covers virtually every aspect of running the show in language that isn't industry-specific, so it doesn't matter what kind of business readers want to start. Friedman and Yorio move from assessing finances and writing business plans to hiring employees and advertising. Their advice is always sound, if at times obvious (e.g., eat breakfast before business meetings, so your stomach doesn't grumble). And they give readers a break from their relentless cheerleading with sidebars featuring interviews with other successful female business owners, lists of inspirational "chick flicks" (like Baby Boom and Sliding Doors) and worksheets for calculating budgets. Their savoir faire and enthusiasm are infectious.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.
The authors, founders of a public relations and marketing firm, claim that when they formed their company they were unable to find an encouraging guidebook for women entrepreneurs. Having written their own, they offer women help both in determining the ideal business for their talents and in taking steps to develop it. They recommend becoming a "mensch," taking the high road in business dealings even if doing so costs a few extra dollars. Quizzes, checklists, and tips cover the challenges of being the boss, preparing a business plan, dealing with legal issues, recognizing the importance of marketing, and balancing family and work. Friedman and Yorio term their style "breezy in tone yet substantial in content"; it's not clear if this lighthearted approach to such a serious topic will appeal to women, but the content is thought provoking and important. Mary Whaley
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
The answer is, "In some ways, yes." The authors create an energetic spirit through their upbeat, easy-to-read style. You find yourself saying, "Sure -- I can do this!" And, although increasing numbers of women are opening their own businesses, many identify with gender-based guides.
The authors focus as much on product as service businesses, and they discuss businesses with employees as well as solo acts. As a result, they offer a broad base, recognizing that readers must go elsewhere to achieve depth on any one topic.
The usefulness of specific guidance varies a great deal. The authors are best when dealing with matters of spirit and attitude. For example: "Keep emotions at home," "employees are not friends," and "recite these ten mantras regularly."
However, the section on mentoring can be misleading to a newbie. As a former academic, I had to chuckle when I read (p. 227): "Maybe the dean of the business school is a generous and knowledgeable soul who likes nothing more than to give advice to female entrepreneurs." In my experience, deans give free advice only to those outsiders who are likely to become large-scale donors. And I haven't met too many business school deans who are "generous and knowledgeable souls." These days, you have to expect to pay for mentors unless you are very, very lucky.
So bottom line, I'd recommend reading this book for energy and a "let's get going" mentality. You can get the specific how-tos elsewhere.
The book covers subjects like: if you're ready to own your own business, which business is right for you, legalities like licenses, permits, financials, funding, a business plan, promoting your business or product, what to do when you're the boss, acting like a professional, technology for your business, they also cover proposals, presentations and other business writing, at the end they give websites and other advice to finish off the book.
I'm glad that this book has been published, the advice in this book is very realistic. You can apply this advice in your life. These girls know what they're talking about.
Most recent customer reviews
I HIGHLY recommend this book to anyone (males too) who are considering opening a business. The book is developed in a way to give you sound advice and data of how to get started... Read morePublished on Feb. 6 2004
Caitlin Friedman and Kimberly Yorio wrote "The Girl's Guide To Starting Your Own Business" for female entrepreneurs looking for advice and encouragement. Read morePublished on Jan. 31 2004 by Peter Hupalo
This book is a must read for women thinking about venturing into the entrepreneurial world. Packed with useful information and helpful advice, it's simultaneously inspiring and... Read morePublished on Jan. 5 2004
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