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The Girl's Guide To Starting Your Own Business (Revised Edition) Paperback – Nov 29 2010


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Product Details

  • Paperback: 272 pages
  • Publisher: Harper Business; Revised edition (Nov. 29 2010)
  • Language: English
  • ISBN-10: 006198924X
  • ISBN-13: 978-0061989247
  • Product Dimensions: 20.3 x 13.5 x 1.7 cm
  • Shipping Weight: 222 g
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: #174,863 in Books (See Top 100 in Books)


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1 of 1 people found the following review helpful By Dr. Cathy Goodwin on Jan. 21 2004
Format: Hardcover
I read this book with the question, "Would I have benefited from this book when I started my own business?"
The answer is, "In some ways, yes." The authors create an energetic spirit through their upbeat, easy-to-read style. You find yourself saying, "Sure -- I can do this!" And, although increasing numbers of women are opening their own businesses, many identify with gender-based guides.
The authors focus as much on product as service businesses, and they discuss businesses with employees as well as solo acts. As a result, they offer a broad base, recognizing that readers must go elsewhere to achieve depth on any one topic.
The usefulness of specific guidance varies a great deal. The authors are best when dealing with matters of spirit and attitude. For example: "Keep emotions at home," "employees are not friends," and "recite these ten mantras regularly."

However, the section on mentoring can be misleading to a newbie. As a former academic, I had to chuckle when I read (p. 227): "Maybe the dean of the business school is a generous and knowledgeable soul who likes nothing more than to give advice to female entrepreneurs." In my experience, deans give free advice only to those outsiders who are likely to become large-scale donors. And I haven't met too many business school deans who are "generous and knowledgeable souls." These days, you have to expect to pay for mentors unless you are very, very lucky.
So bottom line, I'd recommend reading this book for energy and a "let's get going" mentality. You can get the specific how-tos elsewhere.
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By A Customer on Feb. 7 2004
Format: Hardcover
I HIGHLY recommend this book to anyone (males too) who are considering opening a business. The book is developed in a way to give you sound advice and data of how to get started without sounding like a scientific textbook. There are going to be other supplementary materials that you will need to use to complete your business plan, but for the most part, THIS IS WHERE TO START!!!!
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By A Customer on Feb. 6 2004
Format: Hardcover
I love this book. This is aimed for women who want to start their own business. It's the only business book that I've read and its pretty easy to follow, the girls breakdown what you need to know, how to go about doing your own business, they're very inspiring and encouraging. They give you advice on how to deal with a lot of stuff when it comes to having your own business. Everything about having a plan to starting and keeping your business. Its so wonderful. There are lots of books out there about having your own business, and this is the one to buy if you're just starting out.
The book covers subjects like: if you're ready to own your own business, which business is right for you, legalities like licenses, permits, financials, funding, a business plan, promoting your business or product, what to do when you're the boss, acting like a professional, technology for your business, they also cover proposals, presentations and other business writing, at the end they give websites and other advice to finish off the book.
I'm glad that this book has been published, the advice in this book is very realistic. You can apply this advice in your life. These girls know what they're talking about.
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Format: Hardcover
Caitlin Friedman and Kimberly Yorio wrote "The Girl's Guide To Starting Your Own Business" for female entrepreneurs looking for advice and encouragement.
Several years ago, when working as publicists for a New York publishing company, Friedman and Yorio realized that they were essentially running a little PR company-supervising employees and managing budgets-within their larger organization. But, they didn't receive the financial rewards. So, they decided to start their own PR business.
Friedman and Yorio write: "...we visited bookstores and conduced on-line searches to find information that would help us navigate the terrifying waters of self-employment. What we found were books that ranged from the vaguely helpful to the downright unreadable. We found books on marketing and books on funding, books on partnerships and books on parachutes. We found a lot of books about how to sound like a man and think like a man. But who wants to do that? ... What we never found was the book that said, 'You can do it, girl. All you need is ____, ____, and ____!" This book will fill in the blanks. And there are a lot of blanks."
Friedman and Yorio do a good job filling in the blanks. They discuss the good things and the bad things about running your own company. Selecting an attorney and an accountant is covered. Hiring, firing, and managing employees are also discussed as is office technology. And, some down-home advice is given for home-based business entrepreneurs, such as don't lie down on the couch or you'll fall asleep. And, "The to-do list is your friend."
A short list of questions helps readers decide if they'd be good entrepreneurs. (Hint: the authors suggest: "If you are not a hard worker-don't even think about starting your own business.
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