Giving Voice to Values: How to Speak Your Mind When You Know What's Right [Hardcover]

As I began to read this brilliant book, I was reminded of James O'Toole's contribution to a book he co-authored with Warren Bennis and Daniel Goleman, Transparency: How Leaders Create a Culture of Candor, when O'Toole discusses "speaking to power." He briefly examines several plays (Sophocles' Antigone, John Osborne's Luther, and Robert Bolt's A Man for All Seasons) whose protagonist offers a reminder to leaders in our own time of the responsibility to create a transparent "culture of candor." O'Toole also examples of organizations that do -- or do not -- have such a culture, those whose leaders are - or are not -- "constantly willing to rethink their most basic assumptions through a process of constructive dissent...about such often-taboo subjects as the nature of working conditions they offer employees, the purposes of their corporation, and their responsibilities to various stakeholders." Whatever the size and nature of an organization may be, O'Toole insists, it must be one "one in which every employee is empowered to speak the truth." Trust must be the essential ingredient to its effectiveness [and is] the most elusive and fragile aspect of leadership" because it is so difficult to earn but so easy to lose and, once lost, nearly impossible to regain.

I hope Gentile will forgive me for beginning this review as I have. She and O'Toole are kindred spirits. Both stress the importance of focusing on an awareness of ethical issues and then determining with meticulous care what would be the right thing to do in a moral crisis. However, well-aware of the perils of the "Knowing-Doing Gap," she and O'Toole also stress the importance of taking appropriate action in a timely manner, driven by values to be sure but also guided and informed by scripts, rehearsals, and other preparations that will achieve the desired results. It is Gentile's stated purpose to help her reader develop the skills and confidence as well as "the moral muscle" to express and affirm their values. She proceeds on the assumption that "most of us will encounter values in conflict with the expectations of our clients, our peers, our bosses, or our organizations. That is why this skill and practice-based approach is essential."

Here in Dallas near the downtown area, we have a Famers Market at which some of the merchants offer sample slices of fresh fruit. In that same spirit, here are three brief excerpts from Gentile's lively and eloquent narrative that suggest the thrust and flavor of her insights:

"Recognizing the fact that we are all capable of speaking and acting on our values, as well as the fact that we have not always done so, is both empowering and enlightening...It opens a oath to self-knowledge, as well as situational analysis, that we may otherwise shirt-circuit." (Page 49)

"One of the most powerful enablers we have identified has been the ability to reframe a position: an opportunity with less than ethical attributes is reframed as a risk we all want to avoid; a disagreement that appears to throw the ethics of our audience into doubt is reframed as a `learning dialogue' wherein we are trying to uncover the true parameters of a possible decision; a win-lose choice is reframed through the use of argument and research as a win-win situation; seemingly self-evident assumptions or `truisms' are reframed as debatable or even patently false." (Page 67)

One of the most promising levers for enabling us to voice our values "appears to be generating a self-story that allows us to find ways to align what we think is right with who we already think we are. The point here is that how we incorporate values conflicts into our self-story can serve to enable, or disable, our ability to act on our values. It can allow us to play to our strengths, or not. Creating this story is not just about self-knowledge; it is about the way we choose to use that self-knowledge...[especially in light of research] suggesting that most of us are susceptible to self-justifying biases or finding ways to view our decisions as positively motivated, even when we would be critical of someone else who made the same choices." (Page 115)

Gentile frames her narrative within a structure of several assumptions about her reader. For example, that her reader wants to voice and act on her or his values; has already done so in the past, with mixed results; can do so more often and more effectively than before; has found it easier to voice her or his values in some contexts or situations than in others; is more likely to increase frequency and effectiveness of voicing and acting upon values after focused and rigorous practice; and can offer "a powerful example" to others to voice and act on their own values more often and more effectively. Readers will greatly appreciate the fact that, before concluding her book, Gentile provides various resources (including some self-diagnostic exercises) that will help them to review key points, identify and then evaluate their options, and then formulate an appropriate action plan. She includes a "To-Do" list on Pages 244-245.

For some people, hopefully for many people, this will be the most important book they ever read IF they absorb and digest the wealth of information and counsel with meticulous care. I urge them to highlight or underline key passages and review them frequently... and re-read the entire book again in 2-3 months. It will reward their attention generously. More to the point, it will strengthen the skills they need to think more clearly and to assert themselves more effectively. Mary Gentile does more, so much more than encourage principled people to speak up and take action when they know what's right and what must be done. She also prepares them to speak with greater eloquence and to increase the impact of any actions their conscience compels them to initiate.

Mary Gentile has written a very interesting and practical guide that helps people act on their convictions in a range of situations. Written mostly with business applications in mind, the suggestions offered by Gentile are equally applicable in other arenas, such as interactions among friends and family members.

Giving Voice to Values was originally developed as part of a curriculum for business schools. Its genesis came from the recent ethical crises in business, exemplified by Enron and many of the financial institutions on Wall Street. It seems that many people often fail to voice their objections to morally questionable behaviors within the workplace, even when those behaviors clearly run counter to the individual's internal moral compass.

The routine courses in ethics that are offered in most business schools have apparently failed to prepare graduates to speak and act on their values once out in the workplace. Gentile attributes this to the fact that most of those courses devote extensive time to analyzing ethical issues, rather than helping students develop the skills necessary to take action when they find themselves confronting moral dilemmas. The main point of Giving Voice to Values is to help readers develop mental scripts and implementation plans that they can use to voice their own values in a given situation, and to do so without appearing judgmental of colleagues.

The book is full of examples that will be familiar to many readers, along with various actionable ideas for addressing the values conflicts these situations create. Overall this is a very useful book that can help us all be more effective in standing up for our personal values.

In addition to being a finely written work, there are three important contributions this book makes. First, everyone who has been in business will see themselves somewhere in the vignettes in this book. The stories will be familiar and relevant. Second, the arguments in the book provide an ethical anchor of personal responsibility; that you are accountable for the actions that eventually unfold. And, third, and perhaps most importantly, Gentile shows us that there are ways that you can intervene to transform the untoward to moral victory. This book will give you the confidence to speak up in ways that others can hear: that helps others to re-establish their moral centers versus becoming defensive. In an age in which we may think tighter regulations will solve all of our problems, Gentile reminds us that we ought to be able to count on one another to do what is right -- and explains how we can do it. If we want ethical institutions, it is up to us. Michael O'Malley,PhD, author of Leading with Kindness (with W. Baker) and The Wisdom of Bees.

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