About the Author
Claude Cellich is vice president of external relations at the International University in Geneva, Switzerland and a professor of cross-cultural business negotiations. Prior to joining academia, he held diplomatic positions with the International Trade Centre (ITC), a joint agency of the United Nations and the World Trade Organization (WTO), where he spent several years in India managing export promotion projects. Subhash C. Jain is a professor of international marketing, director of the Center for International Business Education and Research (CIBER), and director of the GE Global Learning Center (GEGLC) at the University of Connecticut School of Business. He has offered seminars for the International Trade Center (WTO/UNCTAD) in Geneva, and served as a visiting faculty at the Graduate School of Business Administration Zurich in their executive MBA program and the International University in Geneva.