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Global Search Engine Marketing: Fine-Tuning Your International Search Engine Results Paperback – Mar 2 2012

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About the Author

Anne F. Kennedy, founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide. After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome and Beijing. Anne was a founding member of the board of directors for, acquired by publishing giant R.R. Donnelly in 2011.


Kristján Már Hauksson has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Hauksson founded Iceland’s SEO/SEM forum and organizes the annual Reykjavik Internet Marketing Conference. He is also a SEMPO board member.

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Most Helpful Customer Reviews on (beta) 6 reviews
4 of 4 people found the following review helpful
Must-have book for natural and paid search marketers who work on international search campaigns April 5 2012
By R. Garner - Published on
Format: Paperback Verified Purchase
This is an excellent book, and a must have for the search marketer or Internet marketer who deals in global search campaigns. It is somewhat surprising to me that something like this hasn't come along until now. Overall, it is a book you will want to keep handy, and in arm's reach for knowing and referring to the nuances of global search engine marketing.

I particularly like the way that each country has a synopsis and report of the details that are very important to your target audiences in these areas, and could make the difference between capturing a customer, or not.

Global search is a core competency of the search agency I work for (we have offices in 12 countries and 4 continents, and work on SEO and PPC with many international enterprises) and this book is helpful in filling in even the smallest details for increasing performance of international campaigns.

I ordered a stack of copies of this book for our teams.
2 of 2 people found the following review helpful
All-in-one handbook for international search marketing and then some more... April 18 2012
By Russell - Published on
Format: Paperback
It is strange that it has taken such a long time for a book like this to be written and published; sometimes the most obvious things are overlooked. But nevermind, here it is finally and let me say, it has been worth the wait!

In my opinion though, I think that this book is incorrectly named as it covers a range of areas in addition to global search.

When it comes to judging the book, I have very little to add to what Rob Garner said; however, I would like to emphasise that this book is an excellent read and is a must have for any marketer working in today's environment. For my company and I, we have used the book to inform clients wanting to go global about the dilemmas that we face when marketing to territories outside of our own.

I highly recommend this book! Appreciate all the work and effort that went into it as I understand the complexity of these markets.
Great perspective... Dec 30 2013
By gravityax - Published on
Format: Paperback Verified Purchase
This book looks and sounds boring at first; however, it is actually pretty interesting to think about how the internet is being digested around the globe. If you bother to crack it open, you'll find that each country has a certain flavor of internet that they enjoy, and, many times, it is quite different from the American version. If you are particularly interested in global search engine marketing, then this is not a bad place to start looking, though I will say that the statistics in this book are slightly outdated, and there are many free sources online that can give you an insight as well. That being said, this helps you grasp the full picture of what information you should be searching for online, and sometimes that alone is worth every cent invested in a resource.

Overall: Wonderful world-wide picture of something many people put a mental boundary on. The global economy is coming, and in some ways is already here. This book helps you gain the insight to prepare for the inevitable shifts that will start to occur online.
Handy and useful book for international marketers May 9 2012
By keitoy - Published on
Format: Paperback
The book teaches you the basics and warns you of the most common mistakes in international search engine optimizing and advertising. The most useful content is however the country specific synopsis, where each region is summarized with its local diversities. I picked up quite a few interesting tips in markets I thought I knew well. My only request is to publish a free online version of the book where the authors can update new insights and allow user interactions. The content deserves maintenance.
Very informative! April 27 2012
By Logan T. Lenz - Published on
Format: Kindle Edition Verified Purchase
Great book with a lot of good information. I will definitely be using some of these insights in the real world as the WORLD wide web continues to expand globally.