Global Television and Film: An Introduction to the Economics of the Business [Paperback]

Colin Hoskins (Author), Stuart McFadyen (Author), Adam Finn (Author)

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Book Description

Publication Date: Feb 1 1998 | ISBN-10: 0198711476 | ISBN-13: 978-0198711476

Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

Product Details

Paperback: 186 pages
Publisher: Clarendon Press (Feb 1 1998)
Language: English
ISBN-10: 0198711476
ISBN-13: 978-0198711476
Product Dimensions: 15.6 x 1 x 23.4 cm
Shipping Weight: 281 g

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Bestsellers Rank: #1,931,238 in Books (See Top 100 in Books)

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Product Description

From the Publisher

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About the Author

Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada

Inside This Book (Learn More)

First Sentence
Trade in cultural products (especially television programming and film which are the subject of this book) is a particularly sensitive issue. Read the first page

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5.0 out of 5 stars Great Book - Well-written and Accessible July 3 2001

By Neil LaChapelle

Format:Paperback

This overview of the global film and television industry is highly recommended for anyone with an interest in film, and especially for managers in production companies or the like. It is very readable and accessible, and helps you understand the larger economic forces that structure your work environment.

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5.0 out of 5 stars Great Book - Well-written and Accessible July 3 2001

By Neil LaChapelle - Published on Amazon.com

Format:Paperback

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