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Global UX: Design and Research in a Connected World [Paperback]

Whitney Quesenbery , Daniel Szuc

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Book Description

Nov. 9 2011 012378591X 978-0123785916 1
GLOBAL UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages.
The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.

*Covers practical user experience best practices for the global environment

*Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

*Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

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"If you work in a global team (or wish you did) -- or if your product or service goes outside your country (or you wish it did) -- you need this book. Hear the voices of 65 user experience practitioners who live and work globally. Whitney Quesenbery and Dan Szuc have taken these stories and wrapped them into fascinating and compelling insights about global work today." --  Janice (Ginny) Redish, author of Letting Go of the Words -- Writing Web Content that Works

"Your guidebook to becoming a design hero by applying the distilled wisdom from successful global UX teams: Gain strength from diversity, collaborate at a global scale, learn the local culture and then create value." -- Ben Shneiderman, University of Maryland

"In these pages the reader quickly gains an understanding of the intricacies, importance and excitement in global UX.  Whitney Quesenbery and Daniel Szuc have delivered a fabulous mix of experienced global voices that we all can take on the challenging and rewarding journey of (literally) making the world a little easier, a little safer, and little more fun." -- Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc.

"For designers and software architects, this volume on user interface design provides a discussion of practical and theoretical concerns surrounding the development of user experiences in computer software. Not designed to provide coding specifics, and language and platform agnostic, the work looks at key features of interface design from the generalized perspective of software design, development, and production. Topics discussed include culture and user interface design, strategies for global companies and products, field research, and planning for globalization."--Reference and Research Book News, Inc.

From the Back Cover

As the world becomes more and more connected, the ways in which we work change. Global travel is commonplace, and working within an international and cross-cultural team is becoming the norm. Challenges in policies, practices and collaboration arise in designing usable products with a global team or for a global audience.

With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc offer real world stories of successful UX practices, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  4 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Less a manual, more a meditation July 16 2012
By Tom Wood - Published on
The authors are quite clear from the get-go that this isn't a 'how-to' book, filled with checklists and frameworks for international fieldwork. Nevertheless it contains a lot of wisdom and trade-craft gathered over the years by two of the industry's most experienced practitioners. There will be few who read the book that don't gather some practical pointers about how to improve their work.

But Whitney and Dan are right to focus on wider themes. I enjoyed the book because it felt like I was reading myself into a community. International and cross-cultural research and design is important not just for business, but also for our emerging global society. And this means that people undertaking this work have to prepare themselves to watch, listen and think in new ways, and to take real care in analysing what they've found in order to make good design decisions. If that challenge is part of your work then this book will draw you right into the skills, outlook and attitudes you'll need to develop to be successful in this field.
2 of 2 people found the following review helpful
4.0 out of 5 stars insights of cultural complexity May 17 2012
By Xiaoyong Wang - Published on
"it is not a book to tell you how to improve UX design skills," as I talked to Dan when he visited my home in Shanghai suburb. "This book collects insights of different UXers in their particular backgrounds." After this profession has shaped for about two decades, the knowledge and wisdom start to diverse and the attention start to shift from a technical point, to a more humanity perspective, in other words, a human-centered-approach of UX. The complexity of practicing UX is no longer about learning all the tools to research or design innovation, but about the people using the technologies. Of course, it will take some years to ferment, just like other mature professions, economics, law, computer science, etc..
In a time of short attention and result-oriented solutions, it might take another few years for people to experience the true taste of this book. So, keep it in a nice and cool condition!
2 of 3 people found the following review helpful
5.0 out of 5 stars Not just a book, a global conversation on UX Dec 1 2011
By Brett King - Published on
Showing a truly global style Dano and Whitney scoured the globe for UX professionals and stories about a pragmatic view of the role of Usability, User Research and Interaction Design. The stories are human, but practical and informative. The relaxed approach of the authors belays a serious commitment and discipline within a rapidly maturing industry. There's a lot of gems here. From the data visualizations, the global platform, and the practical frameworks that emerge from some of the cases. In his classic style, Dano starts chapter 1 with a picture from his travels around the world's most quirky eating establishments and coffee shops.

This book is essential reading for the UX professional and I gladly recommend it.

Brett King
Author, BANK 2.0
1 of 2 people found the following review helpful
3.0 out of 5 stars Not Overly In-Depth Aug. 7 2012
By The Jordan Rules - Published on
Format:Paperback|Verified Purchase
Somewhat disappointing. I was hoping to learn about how to approach building digital ecosystems for global clients & the eccentricities of local markets - Not a whole lot of insightful information here; but definitely a good primer on global UX. Readers should not stop with this book - keep seeking out articles, presentations, and experts on how designing for a global audience is very different than a regional or national audience.

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