From Library Journal
Morgan, a sports business writer for the Baltimore Sun, believes the major factor behind the flight of professional football franchises from city to city is stadium economics. Items such as skyboxes, retractable roofs, concession contracts, and scoreboard advertising have replaced fan allegiance and municipal loyalty as the deciding issues in the relocation of teams. To illustrate his case, he chronicles in dollar-by-dollar detail the recent move of the Cleveland Browns to Baltimore, an event determined in the end by the highest bidder. Like the league he targets, this study is more business than sport and thus is likely to frustrate traditional fans who cringe at the commingling of the two. Though the message he delivers may be depressing, it is also necessary for developing an understanding of today's NFL. For comprehensive collections.?William H. Hoffman, Ft. Myers-Lee Cty. P.L., Fla.
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
Book Description
Go behind-the-scenes of the most surprising and controversial franchise move in NFL history!
