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Going to Japan on Business: Protocol, Strategies, and Language for the Corporate Traveler [Paperback]

Christalyn Brannen

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Book Description

Sept. 1 2002

Thousands of Americans travel to Japan every month for face-to-face meetings and negotiations. Here are tips for first-time and seasoned business travelers, in a handy form for on-the-spot use. Includes information on trip preparation, getting around, making introductions, conducting meetings, socializing, sounding good in Japanese, and more. 3rd updated edition.

Christalyn Brannen is president of The Brannen Group, Berkeley, California and coauthor of Doing Business with Japanese Men.

Product Details

  • Paperback: 176 pages
  • Publisher: Stone Bridge Press; 3rd edition edition (Sept. 1 2002)
  • Language: English
  • ISBN-10: 1880656736
  • ISBN-13: 978-1880656730
  • Product Dimensions: 16.7 x 14.5 x 1.2 cm
  • Shipping Weight: 191 g
  • Amazon Bestsellers Rank: #2,924,616 in Books (See Top 100 in Books)

Product Description


"The most concise and appropriate level of detail for the business traveler I have ever seen in my 25 years of doing business in Japan." -John D'Errico, LSI Logic Japan Semiconductor Inc.

About the Author

Christalyn Brannen is president of The Brannen Group, Berkeley, California, and coauthor of Doing Business with Japanese Men. --This text refers to an out of print or unavailable edition of this title.

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Amazon.com: 4.0 out of 5 stars  1 review
1 of 1 people found the following review helpful
4.0 out of 5 stars Perhaps a little over the top, but very very useful. Feb. 23 2009
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
Most people who go to Japan do not research the culture before they go. That means most business associates who often work with foreigners are not expecting you to honor the Japanese customs.

What this book does help you do is stand out from the rest. My Japanese colleagues were surprised and pleased that I bothered to research the customs before visiting, and I found it extremely helpful to know what kind of behavior and response to expect from them.

So in short, you can go to Japan without reading this book, but I don't recommend it. :)

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