- Hardcover: 464 pages
- Publisher: Wiley; First Edition edition (April 23 2009)
- Language: English
- ISBN-10: 0470159421
- ISBN-13: 978-0470159422
- Product Dimensions: 23.1 x 16.1 x 3.5 cm
- Shipping Weight: 816 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #250,405 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Details |
Product Description
Product Description
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
From the Back Cover
THE BUSINESS WORLD IS UNDERGOING DRAMATIC CHANGE. Driven by tough new legislation, expanded market-based incentives, a new President in the White House and a sharp increase in consumer awareness around environmental issues, businesses need to adapt, period. Smart business understand that their competitive advantage lies at the cutting-edge of the green shift.
Good to green will help businesses understand and leverage:
- The New Age of Environmental Awareness: how to tackle the fundamentals of business in the context of environmental legislation, government incentives, consumer trends and climate change.
- "Cosmetic" Environmentalism: as companies realize that effective quick fixes are rare and that greenwashing is injurious to the bottom line, Good to Green exposes the superficial and provides guidance on how to find genuine business value.
- The Alternative Energy Moon Shot: your company has taken the first steps to reduce an addiction to carbon-based fuels and the associated economic, environmental and security issues, but where do you go from here, and more importantly, where does your company fit into the energy value chain?
- The Supply Chain: in many cases this has become a "chain of uncertainty" with suppliers. Cost-conscious companies are beginning to show an abundance of win-win opportunities with their suppliers to reduce environmental impact and product risks, and increase profitability.
- The Greenhouse Cap & Trade System: good to Green demystifies current and impending North American greenhouse gas emissions legislation and trading.
- Follow the Money: over a trillion dollars per year is being spent on water purification, solid waste management and clean energy technologies. Add to this monies being spent on environmentally friendly products, energy conservation and regulatory compliance, and the market opportunity is overwhelming.
- Adapt or Die: organizations must address environmental issues when assessing their business risks and opportunities, as the consequences are irrefutable-from investment choice to human capital management.
Good to Green presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company.
Inside This Book
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Customer Reviews
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Most helpful customer reviews
5.0 out of 5 stars
Best Guide to Green for the Business Leader,
By
This review is from: Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness (Hardcover)
This book is exceptionally comprehensive, authoritative and
timely. The authors have done their homework and covered a lot of ground. Highly recommended reading for the business leader. Can get a lot from just reading the TakeAways, but there is a lot of good material in each chapter. It has been positively reviewed elsewhere: [...]
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.0 out of 5 stars (1 customer review)
4.0 out of 5 stars
A treasure trove of resources for moving your business to Green,
By Jonathan Brun - Published on Amazon.com
This review is from: Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness (Hardcover)
The book, written by Paul Maclean and John Phyper - two consultants, is an exhaustive review of environmental management practices and helpful examples of companies leading the charge towards a more sustainable future. The title, taken from Jim Collins über-business book "Good to Great", tries to mimick its style - and deviates. "Good to Great" sets a number of highly selective criteria for a what makes a company "Great" (growth over time, growth compared to the industry, profitability...), then proceeds to find common traits amongst those companies. "Good to Green" does the opposite, it outlines the best management practices for building, implementing and reporting on sustainability, then finds examples of companies who are doing it.
This difference is partially inevitable due to the lack of data and research on sustainability initiatives and it is partially a choice by the authors. Unlike pollution and green initiatives, there is a lot of publicly available financial information on public companies. So, it is simply not possible to write an environmental equivalent of "Good to Great" - at least not yet. The method may be different, but there is green gold throughout the 429 pages of examples, bullet points, charts and visuals. It is not a light read, but it is a valuable one. With Good to Green, you can quickly survey the sustainability landscape and understand what works and what doesn't. Any company thinking of moving towards a comprehensive sustainability program should take a long, hard look at this book. Above all, the book is rammed with resources - studies, surveys, websites and examples. What it lacks is narrative. "Good to Great" is peppered with interesting boardroom antics, strategic decisions and personal stories that make the hard numbers more enjoyable. "Good to Green" sticks close to its sustainability guns, avoiding stories. Unquestionably, some chapters are more readable than others. The first few chapters throw more data at you than you might care for; but by the end, the book has found a greater balance of fact and storytelling. The chapters on Emissions Trading, Human Resources and the Path towards the Future seem like practical information for any wanna-be-green executive. Sometimes the book reads more like a laundry list of green dos and don'ts than a story, but you might find a laundry list useful for doing the laundry. Full Disclosure: Paul Maclean is a friend and business partner. |
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