This book is not a grouchfest about Google. Rather its a well thought out investigation and weighing of the consequences of the behemoth Google has become. Vaidyanathan favours public action, especially the action of universities, etc., so those who find fault will probably have a lot of places to start. However, he does raise the point that Google has only been around for a short time, is a private company that needs to make money, and therefore actions in the interest of the public should probably be managed somewhere else. Just because Google is the first one willing to do them, doesn't mean Google should be the party taking action.