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Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection
 
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Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection [Hardcover]

Deborah Rothschild (Author), Ellen Lupton (Author), Darra Goldstein (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Drawing on a spectacular private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. The selections represent the work of Soviet, European, and American avant- garde designers and artists who used the new technologies of mass production and distribution to market everything from salad oil to communism to the avant-garde itself.

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5.0 out of 5 stars Greatest Time of Design!, Jan 17 2003
By 
Eric Swanger (Chicago, IL USA) - See all my reviews
This review is from: Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection (Hardcover)
this book is a real find! there are some truly magnificent and stylistically ground-breaking samples of early 20th century graphic design here. most of the selections represent the pinnacle of the german and russian avante-garde designers of the 1920's and 30's, including alexandr rodchenko, el lissitsky, lazlo-moholy nagy and many others. But there is also a decent overview of french and american designers as well.

this period of work is profound because of it's ingenuity, daring graphic experiments in text and layout, and it's use of collage, photos and text, and dada influences to create bold graphic statements. the pieces included in this volume span many different media in the graphic arts...war propaganda, art exhibition posters, product advertising, civil program posters, packaging, publishing, and even fine art.
it is a testament to this collection of designers, because many of them worked simultaniously in many different mediums all at once, especially those involved in the bauhaus movement and the russian avante-garde artists.

this book is an excellent overview of this period in graphic design, and would provide endless inspiration for anybody involved in any field of design. i cannot recommend it strongly enough!

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Amazon.com: 5.0 out of 5 stars (1 customer review)

1 of 1 people found the following review helpful
5.0 out of 5 stars Greatest Time of Design!, Jan 17 2003
By Eric Swanger - Published on Amazon.com
This review is from: Graphic Design in the Mechanical Age: Selections from the Merrill C. Berman Collection (Hardcover)
this book is a real find! there are some truly magnificent and stylistically ground-breaking samples of early 20th century graphic design here. most of the selections represent the pinnacle of the german and russian avante-garde designers of the 1920's and 30's, including alexandr rodchenko, el lissitsky, lazlo-moholy nagy and many others. But there is also a decent overview of french and american designers as well.

this period of work is profound because of it's ingenuity, daring graphic experiments in text and layout, and it's use of collage, photos and text, and dada influences to create bold graphic statements. the pieces included in this volume span many different media in the graphic arts...war propaganda, art exhibition posters, product advertising, civil program posters, packaging, publishing, and even fine art.
it is a testament to this collection of designers, because many of them worked simultaniously in many different mediums all at once, especially those involved in the bauhaus movement and the russian avante-garde artists.

this book is an excellent overview of this period in graphic design, and would provide endless inspiration for anybody involved in any field of design. i cannot recommend it strongly enough!

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